Content Marketing Specialist

Are you passionate about creating impactful content and building thought leadership in the cloud and technology industry? If so, Arupa Cloud Nusantara invites you to join our team as a Content Marketing Specialist, especially if:

· You have experience creating high-quality content that engages audiences and supports business growth across digital channels.

· You enjoy translating complex topics such as cloud infrastructure, virtualization, AI, data management, and digital transformation into clear, compelling, and business-focused content.

· You are passionate about content strategy, storytelling, SEO, and building brand authority within the B2B technology market.

If you are ready to help shape our brand narrative and drive meaningful engagement through content, we would love to hear from you.

Arupa Cloud Nusantara is a cloud-focused technology company delivering modern infrastructure and cloud solutions that help organizations innovate, scale, and operate securely in the digital era. Working with leading global partners such as VMware, Veeam, Zerto, Microsoft, Dell, HP, Supermicro, Nvidia, MinIO, and Red Hat, we bring enterprise-grade technologies to businesses across Indonesia. As part of the Zettagrid partner ecosystem recently recognized by Broadcom as VMware Cloud Service Provider Partner of the Year for Asia Pacific, we operate a powerful cloud platform supporting customers and service providers across the region. Founded in 2017, Arupa Cloud Nusantara continues to grow with a team passionate about building the future of cloud infrastructure.

Requirements:

· Bachelor's degree in Marketing, Communication, Journalism, Public Relations, English, or related field.

· Minimum 2-5 years of experience in Content Marketing, Copywriting, Content Strategy, or related roles.

· Strong storytelling, research, and business writing skills in both Bahasa Indonesia and English.

· Proven ability to create engaging, audience-focused, and non-generic content.

· Strong understanding of content marketing and digital content strategy.

· Familiar with SEO fundamentals, keyword research, and search intent optimization.

· Able to adapt writing style based on company tone of voice, target audience, and brand positioning.

· Strong sense of editorial quality, messaging consistency, and content storytelling.

· Ability to independently develop content ideas, angles, and narratives.

· Strong curiosity toward technology trends and willingness to learn technical topics.

· Experience in cloud, IT, cybersecurity, SaaS, or technology industry is a strong advantage.

· Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools is a plus.

· Able to work collaboratively while also handling content execution independently.

· Detail-oriented, proactive, and able to work in a fast-paced environment

Responsibilities:

· Develop and execute strategic content plans aligned with marketing campaigns, business goals, and brand positioning.

· Create high-quality content across multiple formats, including SEO articles, website copy, LinkedIn content, case studies, email newsletters, landing pages, webinar/event content, and thought leadership materials.

· Conduct topic, trend, competitor, and audience research to develop relevant and impactful content angles.

· Translate technical topics related to cloud, cybersecurity, AI, infrastructure, and digital transformation into engaging and easy-to-understand business content.

· Collaborate with internal teams to gather insights and develop content that supports marketing initiatives and campaigns.

· Ensure consistency of messaging, storytelling, and company tone of voice across all content channels.

· Support executive and company thought leadership content development.

· Optimize content structure and readability based on SEO best practices and audience intent.

· Manage and upload content through CMS platforms such as WordPress or similar systems.

· Work closely with the Digital Marketing team to support overall campaign performance and content distribution.

· Continuously monitor industry trends and content opportunities within the technology and B2B industry landscape.

Benefits:

Competitive base salary

Annual company bonus based on KPI scoring and company performance

Annual rewards trip based on company performance

Quarter Bonus based on KPI scoring

Full-time permanent employment after a successful contract period

Tunjangan Hari Raya (THR)

BPJS Kesehatan and BPJS Ketenagakerjaan

Private health insurance

Training and professional development opportunities

A collaborative and innovative work environment