Job description for Content Creator at Automation Consulting
Responsibilities:
- Create strong creative concepts, storytelling angles, and campaign ideas that drive engagement, awareness, and conversion.
- Produce detailed creative briefs, storyboards, and content guidelines for the production team.
- Work closely with videographers, photographers, editors, and designers to ensure all content aligns with the brand’s creative direction.
- Oversee content production schedules and ensure execution meets strategic goals and deadlines.
- Analyze content performance data, audience behavior, and platform trends to refine strategy and optimize results.
- Collaborate with the marketing team to ensure content supports ongoing campaigns, product launches, and brand initiatives.
- Provide constructive feedback and creative guidance to junior creators and production team members.
- Stay updated with industry trends, competitor activities, and new content formats to keep the brand relevant and competitive.
- Ensure consistency in brand tone, visual identity, and messaging across all published content.
Requirements
- Minimum 1-3 years of experience as a Content Creator, Creative Strategist, or similar role.
- Strong expertise in content ideation, storytelling, and campaign development.
- Deep understanding of social media trends, audience insights, and platform algorithms.
- Skilled in creating creative briefs, mood boards, and production direction.
- Experience overseeing content production, including planning shoots and guiding videographers/editors.
- Strong analytical skills with the ability to interpret content metrics and optimize strategy.
- Excellent communication and leadership abilities, able to guide junior team members.
- Highly creative, organized, detail-oriented, and able to work under tight deadlines.
- Proficiency in using content planning tools, trend research tools, and basic creative software is a plus.
- Proactive, adaptable, and comfortable working in a fast-paced creative environment.
