Job description for Content Creator at PT. Pillar Karya Kreasi
Job Requirements
- Minimum Diploma/Bachelor's Degree in Marketing, Communication, Business, or a related field.
- Possess a portfolio demonstrating creativity, stylistic consistency, and good engagement.
- Able to produce high-quality photo, video, and written content.
- Proficient in editing tools such as Canva, CapCut, VN, Adobe Premiere, Photoshop, or Illustrator.
- Possess photography, videography, or motion graphic skills.
- Able to create compelling copywriting and storytelling tailored to the target audience.
- Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
- Strong hands-on experience in setting up and managing Meta Business Suite (Facebook/Instagram Ads), TikTok Ads Manager, and Google Ads.
- Solid understanding of digital marketing budgets, bidding strategies, and ad optimization.
- Highly analytical with the ability to interpret data from social media insights and Google Analytics to make data-driven decisions.
- Excellent understanding of social media algorithms and how to maximize organic reach alongside paid strategies.
- Experience in the architecture, interior design, or real estate industry is a strong plus.
- Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously under a "no drama" and collaborative work environment.
- Strong written communication skills for ad copywriting and reporting.
Job Description
- Plan project shoot schedules & content calendars for the company's social media.
- Generate content ideas around interior design, renovation, furniture, home tips, before-after transformations, project progress, etc.
- Take photos and videos at project locations, showrooms, and warehouses.
- Edit content into engaging Reels, TikToks, and Instagram feed posts.
- Write captions and hashtags suitable for the target market.
- Schedule and upload content according to the set timeline.
- Monitor content performance (views, reach, engagement, followers, leads).
- Coordinate with the design and project teams to obtain the latest project materials.
- Research content trends and competitors in the interior industry.
- Maintain the consistency of the company's visual branding and communication.
- Social Media Management: Fully manage, operate, and grow all of the company's social media platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, etc.).
- Paid Advertising: Plan, execute, and manage paid digital advertising campaigns across various platforms (such as Meta Ads, TikTok Ads, and Google Ads).
- Budget Management: Allocate, control, and optimize the digital marketing budget to ensure maximum ROI (Return on Investment) and cost-effective lead generation.
- Monitoring & Reporting: Continuously monitor campaign progress, analyze key performance metrics (reach, engagement, CPC, CTR, conversions), and generate weekly/monthly performance reports.
- Content Strategy: Develop and execute comprehensive social media strategies that align with the company's branding and marketing goals.
- Campaign Optimization: Conduct A/B testing on ads and organic posts, adjusting strategies based on data insights and audience behavior.
- Collaboration: Work closely with the design and project teams to ensure all content (organic and paid) accurately represents our architecture, interior design, and construction projects.
- Trend Spotting: Stay up-to-date with the latest social media trends, algorithm changes, and digital marketing tools.
