Job description for Content Creator at Heart Troops
Heart Troops is a growing modest fashion brand dedicated to creating thoughtfully crafted based in Jakarta.
We are looking for a creative and hands-on Content Creator to independently manage the end-to-end content creation process, from ideation and planning to production, on-camera execution, editing, and publishing. You will create engaging, brand-aligned content that strengthens Heart Troops’ digital presence and connects with our target audience, particularly across TikTok and Instagram.
Responsibilities
- Develop creative content ideas and plans aligned with brand objectives, campaigns, and social media trends.
- Independently produce and publish engaging content across TikTok, Instagram, and other digital platforms, including appearing as the on-camera talent or model when needed.
- Handle end-to-end content production, including scripting, styling, shooting, video editing, and creating visual assets.
- Maintain a consistent brand voice and visual identity across all content.
- Monitor content performance and identify opportunities to improve engagement, reach, and overall effectiveness.
- Collaborate with internal teams and external partners to support marketing campaigns and other creative initiatives.
Qualifications
- Minimum 1–2 years of professional experience in content creation, social media content production, or a similar role preferably in fashion/beauty/or lifestyle industry.
- Proven ability to independently manage the end-to-end content creation process, from ideation and planning to production, editing, and publishing.
- Proficient in short-form video production and editing, particularly for TikTok and Instagram Reels.
- Comfortable and confident appearing on camera and serving as a model or talent for fashion-related content.
- Strong creative storytelling, visual sense, and understanding of social media trends, content formats, and audience behavior.
- Strong interest in fashion, lifestyle, and modest fashion, with the ability to create content that resonates with the brand’s target audience.
- Proactive, resourceful, adaptable, and able to take ownership in a fast-paced, growing business environment.
- Good communication skills and ability to collaborate effectively with internal teams and external partners.
