Job description for Content Creator at Precision Gym
Social Media & Content Creator
About Precision Gym
Precision Gym is a smart gym that brings an ecosystem for enhancing your healthy lifestyle. We don’t just provide world-class fitness facilities, but we view fitness and wellness as an integrated experience.
We are looking for a creative and proactive Social Media & Content Creator who can turn ideas into engaging content, strengthen our digital presence, and bring the Precision spirit to life across social media.
Key Responsibilities
- End-to-End Content Production: Produce photo and video content for Instagram Reels, TikTok, YouTube Shorts, and other digital channels, Meta Ads Reels, Tiktok Ads, from concept, shooting, editing, to publishing.
- Content Planning & Ideation: Develop creative content ideas that align with Precision Gym’s brand, audience, marketing objectives, and business targets.
- Social Media Management: Manage and develop Instagram, TikTok, Facebook, YouTube, and Threads with a strategic and consistent approach.
- Copywriting: Write engaging and persuasive captions, hooks, scripts, promotional copy, marketing kit, and supporting communication materials.
- On-Camera Content: Be comfortable appearing on camera when required, or coordinate with trainers, coaches, wellness professionals, and other team members as content talents.
- Trend & Competitor Research: Monitor social media trends, fitness and wellness conversations, competitors, and relevant topics to identify content opportunities with strong engagement and FYP potential.
- Audience Engagement: Respond to comments, DMs, mentions, and other audience interactions while helping build an active Precision community.
- Low-Effort, High-Impact Content: Experiment with simple, timely, and creative content formats that can generate strong reach and engagement without excessive production resources.
- Marketing & Sales Alignment: Ensure content communicates product and service benefits clearly, addresses customer needs, and supports marketing and sales objectives.
- Performance Evaluation: Monitor content performance and use insights to improve future content, engagement, and conversion.
- Team Collaboration: Work closely with the marketing, sales, trainers, wellness, and management teams to execute campaigns and achieve business objectives.
Qualifications
Experience
- Minimum 1–2 years of experience in Social Media, Content Creation, Digital Marketing, or a related role.
- Experience in the fitness, wellness, lifestyle, hospitality, or health industry is preferred.
Technical Skills
- Proficient in shooting photos and videos using smartphones and/or mirrorless cameras.
- Proficient in video editing tools such as CapCut, Adobe Premiere Pro, VN, or equivalent.
- Understanding of basic lighting, framing, composition, and clean audio recording.
- Able to create short-form videos with strong hooks, pacing, storytelling, text placement, and appropriate audio.
- Familiar with basic graphic design tools such as Canva or Adobe Creative Suite is a plus.
Communication & Creative Skills
- Strong copywriting and storytelling skills.
- Good visual sense and attention to detail.
- Confident and comfortable appearing on camera when needed.
- Able to transform complex information into simple, engaging, and easy-to-understand content.
- Strong communication and collaboration skills.
Work Character
- High initiative and proactive in generating ideas.
- Creative, curious, and willing to experiment with new content formats.
- Detail-oriented and responsible for the quality of work.
- Able to work independently while collaborating effectively with a team.
- Interested in fitness, wellness, lifestyle, and digital trends.
- Understands that content performance is not only about views and engagement, but also its contribution to brand growth, leads, and sales.
Portfolio
Applicants are required to submit a portfolio showcasing relevant work, particularly:
- Instagram Reels / TikTok / YouTube Shorts
- Video content personally produced or edited
- Social media campaigns or marketing materials
- Copywriting or content concepts
- Any relevant work in fitness, wellness, lifestyle, or health
What You’ll Get
- Competitive monthly salary.
- Opportunity to grow with a developing fitness and wellness brand.
- Access to Precision Gym facilities according to company policy.
- BPJS TK
- ROAS Bonus
