Job description for Content Creator at PT. Tri Agung Nusantara (TAN Group)
Key Responsibilities
Content Planning & Creation
• Plan, create, and execute content for all dining outlets across social media platforms
• Support BOD personal branding content creation, including ideation and production
• Develop and maintain a monthly content calendar for both outlet and BOD accounts
• Ensure all content aligns with each brand’s visual identity and tone of voice
• Coordinate with relevant internal divisions (kitchen, ops, marketing, design) to execute planned content
Performance & Analytics
• Track, analyze, and report on key performance metrics (reach, engagement, follower growth, etc.)
• Stay up to date with social media trends, algorithm changes, and competitor activity
• Provide actionable insights and recommendations based on data
Goal :
Increase brand awareness, reach, and engagement across all dining outlet and BOD accounts.
