Job description for content creator at CocoCart
📢 Freelance Content Creator – Coco Made
📍 Blok M, Jakarta | Freelance | Food & Beverage
Coco Made is bringing one of Thailand's most viral desserts to Indonesia.
We're looking for a passionate, creative, and camera-confident Freelance Content Creator to help introduce our brand to Jakarta. If you love discovering trendy cafés, creating aesthetic food content, and know how to turn everyday moments into viral videos, we'd love to meet you.
🥥 About Coco Made
Coco Made is a modern Thai dessert brand inspired by the vibrant street food culture of Bangkok. From our signature Soft & Crispy Coconut Pockets to our handcrafted coconut desserts, we're creating an experience that's fresh, exciting, and impossible to scroll past.
Our first store will open in Blok M, Jakarta, and we're looking for someone who can help bring the brand to life through engaging social media content.
✨ What You'll Do
As our Content Creator, you'll become one of the faces behind Coco Made, creating fun, relatable, and trend-driven content that builds excitement before launch and keeps customers coming back afterwards.
Working closely with our team, you'll help shape the brand's personality across TikTok, Instagram, and other social platforms.
🎬 Your Responsibilities
- Brainstorm, plan, and execute creative content ideas with the marketing team.
- Create engaging short-form content for TikTok, Instagram Reels, Instagram Stories, and YouTube Shorts.
- Be the on-camera talent for food reviews, lifestyle videos, trending challenges, customer interactions, and behind-the-scenes content.
- Capture aesthetic food photography and videos that showcase our desserts in the most appetising way.
- Film and perform basic editing using CapCut, Adobe Premiere, or similar editing tools.
- Stay on top of TikTok, Instagram, and food trends, adapting them into content that feels fresh and relevant.
- Support content during product launches, seasonal campaigns, pop-up events, collaborations, and influencer activations.
- Help engage with our online community by responding to comments, messages, and user-generated content.
🍰 We're Looking For Someone Who...
- Loves food, cafés, desserts, and discovering new places.
- Has experience creating content for food, beverage, café, restaurant, or lifestyle brands.
- Is confident and charismatic in front of the camera.
- Understands what makes content perform on TikTok and Instagram.
- Has a good eye for aesthetics, food styling, and visual storytelling.
- Can independently film and edit high-quality short-form videos.
- Is creative, proactive, and always full of fresh content ideas.
- Is excited to be part of launching a brand from day one.
- Is available to work in a hybrid arrangement, with regular content shoots at our Blok M store.
BONUS POINTS:
- Have your own TikTok or Instagram account showcasing your content.
- Have previously worked with F&B, café, dessert, or lifestyle brands.
- Know how to spot and jump on viral social media trends quickly.
- Enjoy trying new cafés and sharing food recommendations.
- Have basic photography and mobile videography skills.
💛 Why Join Coco Made?
- Be part of launching one of Jakarta's most exciting new dessert brands.
- Help shape the identity of a brand from day one.
- Enjoy the creative freedom to experiment with new content ideas and viral trends.
- Build an impressive portfolio creating content for a fast-growing consumer brand.
- Work with a young, ambitious, and creative team that's passionate about food, culture, and storytelling.
NOTE: Agencies do not apply.
