Job description for Content Creator & Social Media Specialist at Janice Tjioe Interiors
JOB DESCRIPTION:
- Develop content strategies and content calendars that align with marketing objectives and brand guidelines.
- Create original, engaging content across various digital channels including social media, websites, and video platforms - with scripting and copywriting.
- Produce high-quality visual and multimedia content, including photography, graphics, and video editing.
- Optimise content for search engines and digital platforms to improve visibility and engagement.
- Monitor content performance metrics and analytics to measure effectiveness and identify opportunities for improvement.
- Collaborate with cross-functional teams including designers to deliver cohesive campaigns.
- Stay current with digital marketing trends, platform algorithms, and best practices in content creation.
- Manage multiple projects simultaneously whilst meeting deadlines and maintaining high quality standards.
- Become a talent in front of camera or doing voice over video, only if needed.
QUALIFICATION:
- Diploma or Bachelor's degree in Communications, Marketing, Journalism, or related field is preferred.
- At least 1 year of experience as a content creator, a social media specialist, or similar role with a strong portfolio demonstrating creative work.
- Able to develop content plan: concept, scripting, production, shooting, editing, and copywriting.
- Experience with photo & video production and editing.
- Proficient in content creation software and basic design tools such as Canva, CapCut, Adobe Creative Suite, or similar programmes.
- Strong visual sense, storytelling and understanding of brand aesthetics.
- Strong understanding of social media platforms, content management systems, and digital marketing tools.
- Able to manage and grow social media community and basic knowledge of SEO principles and experience optimising content for search visibility.
- Basic to intermediate knowledge of Meta Ads & Tik Tok Ads.
- Able to manage, interpret and analyze campaign setup, targeting, creative testing and optimization and adjust content strategies accordingly.
- Strong communication and coordination skills.
- Excellent organisational skills and the ability to manage multiple projects simultaneously.
