Job description for Content Analyst at Tera Achiever
Key Responsibilities
- Analyze content performance across multiple platforms (website, social media, email, etc.) using relevant metrics such as engagement, traffic, and conversion rates.
- Generate insights from data to identify trends, audience behavior, and opportunities for content optimization.
- Develop, plan, and execute social media strategies across platforms such as Instagram, LinkedIn, and other relevant channels.
- Create, schedule, and publish engaging content including captions, visuals, and campaign materials.
- Actively manage and produce B2B-focused content strategies, particularly for professional audiences on platforms such as LinkedIn, including company branding, lead generation, industry insights, and client engagement.
- Handle social media content tailored for business-to-business communication, ensuring messaging aligns with corporate branding, target industries, and business objectives.
- Manage daily social media activities, including responding to comments, messages, and audience interactions
- Monitor trends, competitor activities, and platform updates to keep content relevant and competitive.
- Analyze social media performance metrics and prepare regular reports on engagement, growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field
- Proven experience as a Content Analyst, Digital Marketing Analyst, or similar role
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
