Job description for Consumer Insights Specialist at PT Sen Karya Cemerlang
Consumer Insights Specialist
Range Salary: Rp8.000.000 - Rp15.000.000
Job Description
As a Consumer Insight Specialist, you will serve as the primary bridge between consumer needs and product development. You will be responsible for leading and executing market research to ensure that every new product launched is relevant, highly demanded, and directly aligned with market expectations.
Key Responsibilities:
- User Panel Test (UPT): Design and execute end-to-end User Panel Tests (UPT) to validate market readiness prior to the next product launch.
- Trend & Market Research: Identify industry trends, consumer behaviors, and market gaps to ensure new product development is consumer-centric.
- Survey Management & Partnership: Draft comprehensive qualitative and quantitative survey instruments and collaborate with third-party research/survey service providers.
- Data Collection & Synthesis: Lead data collection from target respondents, ensure data integrity, and transform raw data into actionable insights for product and marketing teams.
- Strategic Recommendations: Deliver clear data-driven findings and strategic product recommendations to cross-functional stakeholders (Product Development, Marketing, and Leadership).
Job Requirements
- Bachelor’s degree in Psychology, Sociology, Statistics, Marketing/Business, Operations Research, or a related field.
- 1–3 years of professional experience in Consumer Insights, Market Research, or User Research (agency background is a plus).
- Strong proficiency in quantitative and qualitative research methodologies (questionnaire design, in-depth interviews, focus group discussions, and panel testing).
- Proven experience working with external market research vendors and panel providers.
- Advanced analytical skills with proficiency in data analysis tools (e.g., Advanced Excel/Google Sheets, SPSS, Tableau, or similar software).
- Ability to translate complex data into compelling, easy-to-understand strategic narratives.
- Strong communication, presentation, and interpersonal skills to collaborate across teams and engage effectively with respondents.
- Highly detail-oriented with strong business acumen and a high level of curiosity regarding consumer trends.
