Job description for Community Growth Specialist at PT Kota Lama Bersama
About Kola Bloc Semarang
Kola Bloc Semarang is an integrated lifestyle & sports venue bringing together sports, fitness, lifestyle, entertainment, F&B, and events within one destination.
We are looking for a Community Growth Specialist who can connect Kola Bloc with sports and lifestyle communities across Semarang and turn those relationships into venue traffic, customer acquisition, and long-term community engagement.
This role will be highly hands-on, involving community outreach, sports events, exhibitions, local activations, and small-scale events that bring people together while creating opportunities for customer acquisition and content.
Key Responsibilities
- Attend and actively participate in badminton, padel, running, fitness, and lifestyle tournaments, exhibitions, and community events to build Kola Bloc's presence.
- Identify and develop relationships with local sports communities, lifestyle groups, athletes, organizers, and community leaders.
- Design and execute small-scale activations such as fun runs, trial sessions, community meet-ups, mini tournaments, and other relevant activities.
- Develop community activities that encourage people to visit, experience, and return to Kola Bloc.
- Collect and organize potential customer contacts and community leads from every activation and event.
- Develop strategies to build and grow Kola Bloc's own community through recurring activities and meaningful engagement.
- Design monthly community activation campaigns based on relevant sports, lifestyle, seasonal, and commercial themes.
- Coordinate with the Marketing, Social Media, Sales, and Operations teams to ensure each activation supports business and communication objectives.
- Prepare events and activations to generate content opportunities for the Social Media and Publication teams.
- Manage event execution from planning and preparation through on-site implementation and post-event follow-up.
- Track community growth, event participation, leads generated, venue visits, and customer conversion to evaluate activation performance.
- Identify opportunities for partnerships, collaborations, and recurring community programs that can contribute to Kola Bloc's growth.
Qualifications
- Minimum 2 years of proven experience in community management, event management, brand activation, field marketing, or a related role.
- Must have a portfolio and verifiable track record demonstrating relevant projects and measurable results.
- Proactive in building relationships and initiating community activities independently.
- Strong networking and interpersonal skills, particularly with sports and lifestyle communities.
- Able to manage events from planning and coordination to on-site execution and follow-up.
- Detail-oriented and willing to handle operational matters and unexpected situations during events.
- Creative in designing activities that encourage people to come, participate, engage, and return.
- Strong communication, negotiation, coordination, and problem-solving skills.
- Comfortable working in the field, attending events, and engaging directly with communities.
- Able to collaborate effectively with Marketing, Sales, Social Media, and Operations teams.
- Comfortable working in a fast-paced, hands-on, and entrepreneurial environment.
Preferred
- Actively connected with sports and lifestyle communities in Semarang.
- Experience in badminton, padel, running, fitness, wellness, lifestyle, or related communities.
- Experience organizing or managing leagues, tournaments, recurring community events, or sports activations.
- Existing relationships with local community leaders, event organizers, athletes, clubs, or sports groups.
- Experience developing communities from the early stage and turning them into recurring programs.
Benefit
- Net Retention Rate (NRR) & Referral Bonus after probation, based on marketing performance.
- BPJS Kesehatan & BPJS Ketenagakerjaan after probation, in accordance with company policy.
- Access to company sports and fitness facilities, subject to availability and off-peak hours.
- Opportunity to develop experience in community growth, sports, fitness, lifestyle, wellness, F&B, and entertainment within an integrated venue.
