Job description for Commercial Sales Representative at PT Biotek Solusi Utama
We are seeking a proactive, target-driven Commercial Sales Representative to expand our customer base in the aquaculture industry. In this role, you will be responsible for driving sales of our diagnostic product portfolio—primarily ELISA (Enzyme-Linked Immunosorbent Assay) and microbiology test kits—to commercial farms, hatcheries, processing plants, and diagnostic labs across the shrimp, fish, and crab sectors. This is a commercial role focused on prospecting, closing deals, and driving revenue growth rather than lab-bench troubleshooting.
Key Responsibilities:
1. Sales Execution & Territory Growth
- Proactively prospect, identify, and close new sales opportunities across target aquaculture segments (shrimp, fish, and crab farms, commercial hatcheries, and diagnostic labs).
- Manage the complete B2B sales cycle from cold outreach and lead qualification to pricing proposals, contract negotiation, and closing.
- Meet and exceed quarterly and annual sales targets through aggressive market penetration and account development.
2. Account Management & Customer Engagement
- Build and maintain long-term relationships with key decision-makers, farm managers, procurement officers, and lab heads.
- Present product value propositions, pricing structures, and kit features clearly to prospective buyers.
- Coordinate with internal technical support and R&D team to handle deep technical inquiries or complex laboratory validations for clients.
3. Market Intelligence & Business Development
- Track industry demand, disease outbreak trends, biosecurity needs, and competitor pricing within the aquaculture market.
- Represent the company at aquaculture trade shows, industry exhibitions, and regional networking events.
- Provide accurate sales forecasting, pipeline tracking, and customer feedback to commercial leadership.
Qualifications & Experience
Required:
- 5+ years of successful B2B sales, key account management, or business development experience in agriculture, veterinary supplies, life science reagents, or related industries.
- High-level operational understanding of ELISA diagnostic kits and how testing is utilized in livestock, food safety, or aquaculture environments.
- Proven ability to manage a pipeline, negotiate contracts, and close commercial deals.
- Willingness to travel to client sites, production facilities, hatcheries, and industry events as needed.
Preferred:
- Established network or sales experience within the aquaculture sector (shrimp, tilapia, marine fish, or crab production) - preferred.
- Experience selling consumable testing products or diagnostic reagents - preferred.
