Job description for Commercial Manager at BurnMotion
Commercial Manager
Role Purpose
- The Commercial Manager supports the CMO in driving revenue growth across all sales channels by ensuring commercial strategies are translated into effective execution. This role bridges strategic planning and day-to-day operations through performance monitoring, data-driven analysis, forecasting, and cross-functional collaboration to achieve sustainable business growth.
Key Responsibilities
Commercial Planning & Target Setting
- Translate company revenue goals into monthly, weekly, and daily sales targets for each channel.
- Develop and monitor commercial plans to ensure target achievement.
Channel Performance Management
- Monitor key commercial metrics including Revenue, GMV, Orders, Traffic, Conversion Rate, AOV, and other relevant KPIs across all sales channels.
- Track channel performance and identify opportunities for improvement.
Performance Analysis & Business Insights
- Analyze gaps between targets and actual performance.
- Identify root causes and recommend actionable solutions to improve business results.
Sales Forecasting
- Build and maintain accurate sales forecasts.
- Update projections regularly based on actual performance, upcoming campaigns, and business trends.
Commercial Efficiency
- Monitor promotional spending, discount strategies, channel costs, ROI/ROAS, contribution margin, and overall profitability.
- Ensure revenue growth is achieved efficiently and sustainably.
Commercial Calendar Management
Plan and coordinate key commercial events, including:
- Payday campaigns
- Double-date campaigns (e.g., 9.9, 10.10, 11.11)
- Marketplace campaigns
- Product launches
- Seasonal and tactical promotions
Channel Optimization
Continuously optimize pricing strategies, product assortment, promotional mechanics, bundles, and conversion opportunities for each sales channel.
Cross-Functional Collaboration
Work closely with:
Brand Team
Marketing
E-commerce
Operations
Finance
Content
Live Commerce
KOL & Affiliate Team
Key Deliverables
- Daily, Weekly, and Monthly Commercial Performance Reports
- Sales Forecast Reports
- Commercial Calendar
- Channel Performance Dashboard
- Performance Gap Analysis
- Channel Action Plans
- Revenue & Profitability Tracking
Success Metrics
- Revenue & GMV Achievement
- Channel Target Achievement
- Sales Growth
- Commercial Profitability
- Forecast Accuracy
- ROI/ROAS Improvement
- Commercial Execution Excellence
Candidate Requirements
Must-Have Qualifications
- Bachelor's degree in Business, Marketing, Management, or a related field.
- Minimum 5 years of experience in Commercial, Sales Strategy, Business Development, E-commerce, or Commercial Planning.
- Fluent in English (spoken and written), with confidence communicating in meetings with internal and external stakeholders.
- Experience managing multiple brands or business units within a brand group.
- Experience handling both B2C and B2B commercial businesses is highly preferred.
- Previous experience working in an agency environment is a strong advantage.
- Proven experience managing a team and leading cross-functional collaboration.
- Experience working directly with Founders, C-Level Executives, or senior leadership in a fast-paced environment.
- Strong analytical skills with the ability to translate data into commercial actions.
- Excellent understanding of sales performance metrics, forecasting, pricing strategy, promotion planning, and profitability analysis.
- Advanced proficiency in Microsoft Excel and Google Sheets; experience with BI tools is a plus.
