Job description for Chief Financial Officer at Yoona Digital Indonesia
About Us
Yoona is Southeast Asia's fastest-growing organic feminine care brand. Backed by CyberAgent Capital, we're on a mission to make clean, honest, and accessible care the norm for every woman in the region. We move fast, build lean, and take our impact seriously.
The opportunity
We're looking for a seasoned financial operator who has built and led finance functions at high-growth startups — someone who can own the numbers, structure smart capital, and be a true strategic partner to the founding team as we scale across ASEAN.
This is a hands-on leadership role. You'll shape our financial architecture from unit economics to group-level reporting, drive our next fundraise, and build the systems and team that take Yoona to the next stage.
Key responsibilities
- Own all financial planning, reporting, and analysis — P&L, cashflow, budgeting, and unit economics across all channels
- Lead and close the company's next funding round (equity and/or debt), managing investor relations and due diligence
- Build and maintain investor-grade financial models, including DCF, scenario analysis, and multi-entity consolidation
- Partner with the CEO and co-founders on strategic planning, pricing decisions, and capital allocation
- Establish and manage financial operations: accounting, treasury, tax, and compliance across SG and ID entities
- Hire and develop a high-performance finance team as the company scales
- Lead relationships with banks, lenders, auditors, and key financial partners in the region
What we're looking for
- Proven track record of raising $10M+ in capital — you've managed the full fundraise lifecycle from deck to close
- Minimum 3 years in a senior finance role (CFO, VP Finance, Head of Finance) at a startup that has raised Series B or beyond
- Strong command of financial modeling, multi-entity structures, and cross-border operations (SG/ID experience a strong plus)
- MBA from a top-tier institution preferred; CFA Level 1 considered as an equivalent signal
- Familiarity with FMCG, D2C, or consumer brands is a meaningful advantage
- Comfort operating in lean, fast-moving environments — you can go hands-on when needed while building for scale
- Strong communicator and relationship-builder — you can hold a room with investors and motivate a young team equally well
