Job description for Campaign Strategist Intern at HIGO
Requirements
- Final-year student or fresh graduate in a relevant field (Marketing, Communications, Management, or related field).
- Experience in digital marketing or project management through internships/bootcamps (portfolio is a plus).
- Understanding of end-to-end campaign creation and execution.
- Understanding in delivering digital marketing processes.
- Strong communication, collaboration, and problem-solving skills.
- Preferably has experience in a creative agency or digital marketing strategy.
- Excellent communication and presentation skills.
- Familiarity with KOL/influencer marketing strategies, including selecting profiles aligned with brand positioning.
- Experience in outreach, negotiation, and coordination with influencers/KOLs.
- Having a personal database or network of local/national KOLs is a plus.
Job Description
- Assist in developing campaigns, branding, and digital/offline activations for marketing programs.
- Conduct research on content trends and consumer behavior to ensure content is relevant and engaging.
- Support project planning and ensure content consistency across various platforms.
- Build communication strategies and generate content ideas for social media and microsites.
- Assist in identifying, selecting, and communicating with KOLs relevant to the campaign goals.
- Maintain strong relationships with KOLs/influencers for ongoing collaboration.
- Support in developing KOL briefs and ensuring content aligns with brand guidelines.
- Monitor and evaluate KOL content performance throughout the campaign.
