Job description for Campaign and KOL Lead at PT. Transcosmos Indonesia
Job Function
Lead end-to-end campaign strategy and execution to position the brand as the top choice for cooking inspiration. Develop creative content and manage KOL/KOC collaborations, leverage social insights and emerging trends, and optimize campaign performance across digital platforms through close collaboration with cross-functional teams.
Requirements
- Minimum 2–3 years of relevant experience
- Bachelor’s Degree (S1) in any major
- Strong campaign strategy & digital marketing funnel understanding
- Skilled in campaign analysis and data-driven optimization
- Familiar with TikTok, Instagram, YouTube, and Google ecosystem
- Experienced in managing KOL/KOC campaigns end-to-end
- Strong negotiation, communication, and relationship management skills
- Up-to-date with content trends, especially food & cooking content
- Strong storytelling, copywriting, and creative direction skills

