Job description for Business Manager at HeyRCG
We are seeking an experienced and strategic Business Manager to oversee daily operations, drive strategic planning, and manage financial and administrative functions across our digital marketing agency. In this role, you will bridge the gap between creative execution and business sustainability—optimizing internal workflows, managing client accounts and revenue metrics, and leading cross-functional teams to achieve organizational growth targets.
Core Responsibilities:
Operations & Workflow Management
Lead day-to-day administrative and operational functions across content, paid media, SEO, and web development departments.
Develop, implement, and refine Standard Operating Procedures (SOPs) to maximize team productivity and project delivery standards.
Manage resource allocation and capacity planning to balance workload across account managers and creative staff.
Financial Planning & Revenue Optimization
Oversee agency budgeting, financial forecasting, profitability monitoring, and monthly P&L tracking.
Monitor project profitability, team utilization rates, and client retainer margins; identify revenue leakages and cost-reduction opportunities.
Manage vendor contracts, software subscriptions, and client invoicing cycles.
Client Retention & Business Strategy
Collaborate with account directors to review client performance metrics and ensure high retention and satisfaction rates.
Partner with the leadership team to identify upsell/cross-sell opportunities within existing client accounts.
Support business development efforts by refining pitch proposals, pricing frameworks, and service packaging.
Key Qualifications & Requirements:
Education: Bachelor’s degree in Business Administration, Marketing, Finance, or a related field (MBA preferred).
Experience: 4+ years in a business management, operations, or account director role within a marketing agency or creative firm.
Technical Proficiency: Proficiency with agency management software (e.g., Asana, Notion, ClickUp, Monday.com), financial tools (e.g., QuickBooks, Xero), and CRM platforms (e.g., HubSpot, Salesforce).
Financial Literacy: Strong understanding of agency unit economics (utilization rates, real-time margins, retainers vs. project-based pricing).
Core Competencies: Exceptional project management skills, strategic decision-making, conflict resolution, and written/verbal communication skills.
