Job description for Business Development at PT Alfa Beta Cipta
Job Vacancy : Business Development - Retail F&B and Lifestyle
Company : Alphabet Company / PT Alfa Beta Cipta
Location : Bali
Employment Type : Full-Time
About Us
At Alphabet Company, we curate and elevate leading brands across retail, food & beverage (F&B), and lifestyle sectors. We connect premium products and unique brand experiences with modern consumers, driving growth across B2B wholesale, retail channels, and hospitality partnerships.
The Role
We are looking for a proactive and ambitious Business Development professional to support the commercial growth of our retail, F&B, and lifestyle portfolio. This role focuses on identifying new market opportunities, building strategic B2B partnerships, and driving business initiatives that expand our market presence.
Key Responsibilities:
- Analyze retail, F&B, and lifestyle market trends to identify new growth opportunities, emerging consumer behaviors, and industry gaps.
- Assist in the development and execution of business development projects, pop-up activations, and distribution strategies.
- Develop and implement sales activities to meet and exceed monthly, quarterly, semester, and yearly sales objectives across all commercial channels.
- Manage and execute growth initiatives with existing B2B partners (concept stores, department stores, hospitality venues, F&B outlets) to strengthen relationships and optimize sales performance.
- Understand and execute the complete sales lifecycle—from lead prospecting and pitching to contract execution and account onboarding.
- Build and nurture strong business relationships with current and prospective clients, retail buyers, hospitality groups, and corporate partners.
- Serve as a brand ambassador for the company at industry events, networking gatherings, and brand launches to generate leads and expand company visibility.
- Identify and research expansion opportunities in new and existing markets, including prospective corporate accounts, B2B clients, and strategic co-branding opportunities.
- Lead contract and commercial negotiations, including margin structures, consignment terms, and partnership agreements.
- Act as the primary point of contact for internal stakeholders and external partners to ensure timely responses to inquiries and requests.
- Monitor the execution of partnership agreements and compile performance reports to track key commercial metrics.
- Collaborate closely with internal teams (Marketing, Operations, Finance, and Product) to ensure project timelines, brand guidelines, and commercial deliverables are met.
Who You Are
- You possess an active, proven network of contacts across retail buyers, lifestyle store owners, or corporate procurement managers.
- You have a deep passion for modern lifestyle goods, sustainable drinkware, and fashion/functional eyewear. You understand what drives consumer purchasing decisions.
- You have 2+ years of experience in business development, B2B sales, or wholesale account management, ideally within consumer goods, retail, or fashion accessories.
- You thrive in an autonomous, growth-focused environment. You are highly organized, proactive, and motivated by reaching targets and closing distribution deals.
- Excellent communication and negotiation skills in Bahasa Indonesia and English.

