Job description for Business Development Specialist (New Student Acquisition) at Calculus Education and Homeschool
Business Development & New Student Acquisition Officer
Company: Calculus Education Center (Pascal College Indonesia)
Location: Galaxy City, Bekasi, Indonesia
Employment Type: Full-Time
About Us
Calculus Education Center is Indonesia's first intercultural homeschooling and international curriculum center, authorized by Pearson Edexcel UK. Through Pascal College Indonesia, we offer Primary, IGCSE, and A Level programs alongside test-prep (IELTS, SAT, TOEFL, UTBK) and math enrichment programs.
Job Description
As a Business Development & New Student Acquisition Officer, you will be responsible for driving student enrollment growth, generating new leads, developing strategic partnerships, and identifying business opportunities to expand our student base at the Galaxy City, Bekasi center.
Responsibilities
- Identify and develop new student acquisition opportunities through B2C and B2B channels.
- Research potential markets, schools, communities, and partnership opportunities.
- Reach out to prospective students, parents, schools, communities, and partner organizations.
- Manage the student enrollment funnel, including lead generation, follow-ups, conversion, and CRM data entry.
- Build and maintain relationships with prospective parents, students, schools, and strategic partners.
- Plan and support outreach activities, including webinars, open houses, school visits, and community events.
- Prepare business proposals, partnership presentations, and program comparisons.
- Monitor competitor offerings and market trends in homeschooling and international education.
- Collaborate with the marketing team on promotional campaigns and student acquisition initiatives.
- Prepare regular reports on leads, enrollment conversion, partnership progress, and market insights.
Job Requirements
- Bachelor's degree in Business, Marketing, Communications, Education, or a related field.
- Strong communication and interpersonal skills in both English and Bahasa Indonesia, written and spoken.
- Experience in sales, business development, marketing, customer acquisition, or education consulting is preferred.
- Proven ability or strong interest in lead generation, sales follow-ups, and converting prospects into customers.
- Proficient in Microsoft Excel or Google Sheets; familiarity with CRM tools is an advantage.
- Proactive, target-oriented, organized, and capable of managing multiple tasks independently.
- Strong networking, negotiation, and relationship-building skills.
- Passion for education, homeschooling, or international curriculum programs is an advantage.
- Willing to work full-time and be based at our Galaxy City, Bekasi center.
- Willing to support outreach activities and visit schools or potential partners when required.
- Must own a motorcycle and hold a valid SIM C, as the role may require travel for school visits, partnership meetings, and student acquisition activities.
