Job description for Business Development Manager at PT. LILA SEHAT TEKNOLOGI MEDIS
Requirements
- Bachelor's degree in Business Administration, Marketing, Management, or a related.
- 5 years minimum of relevant experience in beauty, cosmetics, FMCG, retail, or the optical industry (Modern Trade and General Trade).
- Experience in retail operations, channel operations, trade marketing, merchandising, or key account management.
- Fluent in Bahasa Indonesia and English, both written and spoken.
- Strong understanding of Indonesia's offline retail landscape and retail business practices.
- Strong execution, organizational, and project management skills, with the ability to manage multiple initiatives simultaneousl
- Good analytical skills and proficiency in Microsoft Excel or Google Sheets.
- Strong communication, coordination, and relationship management skills.
- Proactive, detail-oriented, commercially aware, and comfortable working in a fast-paced, growth-oriented environment.
Key Responsibilities
- Retail Channel Development
- Identify and evaluate potential retail partners, including beauty stores, optical stores, and multi-brand retailers.
- Support commercial negotiations, partnership development, and new-store onboarding.
- Assess potential retail locations based on target customer profiles, store traffic, and sales opportunities.
- Help develop scalable retail channel strategies to support Lilmoon's long-term offline expansion.
2. Offline Activation & Omnichannel Growth
- Coordinate store launches, pop-up events, promotional campaigns, and community engagement activities.
- Collaborate with Marketing and KOL teams to drive awareness and customer traffic to partner stores.
- Develop initiatives that connect offline retail experiences with Lilmoon's Instagram, TikTok, and e-commerce channels.
- Explore online-to-offline (O2O) opportunities to improve customer engagement and support sales growth.
3. Retail Channel Operations
- Manage day-to-day operations across Lilmoon's offline retail accounts and channel partners.
- Coordinate product onboarding, inventory replenishment, stock availability, and in-store execution.
- Monitor store-level sales and sell-through performance, identifying opportunities to improve results.
- Develop and implement action plans for underperforming stores.
- Build strong working relationships with retail partners and store teams to ensure smooth operations.
4. Merchandising & In-Store Execution
- Develop and maintain attractive product displays, point-of-sale materials (POSM), and in-store brand visibility.
- Optimize product assortment, SKU selection, and product placement based on store performance and customer demand.
- Coordinate product knowledge training and incentive programs for retail staff.
- Ensure consistent brand presentation and execution standards across all retail locations.
5. Data Analysis & Performance Optimization
- Track and analyze key retail performance indicators, including:
- Sales per Store
- Sell-through Rate
- Reorder Rate
- SKU Performance
- Inventory Availability
- Store Traffic and Conversion, where data is available
- Promotional ROI
- Prepare regular performance reports and translate data into actionable business insights.
- Recommend improvements to product assortment, merchandising, inventory planning, and promotional activities.
- Monitor channel performance and identify opportunities to improve operational efficiency and commercial results.
6. Cross-Functional Collaboration
- Work closely with internal teams to align retail activities with overall brand and business objectives.
- Coordinate retail promotions, product launches, stock planning, and campaign execution.
- Provide regular updates to management on channel performance, expansion progress, market insights, and improvement initiatives.
