Branding dan Marketing Franchise Manager

Mie Star Global adalah perusahaan yang bergerak di bidang makanan dan minuman dengan fokus pada produk mi instan yang terkenal dengan rasa autentik dan kualitas terbaik. Kami memiliki visi untuk menjadi merek yang dikenal secara nasional dan internasional, serta memberikan pengalaman kuliner yang memuaskan bagi pelanggan. Saat ini, kami sedang mencari seorang Marketing Manager dengan latar belakang kuat dalam branding dan pemasaran franchise untuk bergabung dengan tim kami di Penjaringan, Jakarta Utara. Posisi ini sangat penting dalam memperluas jaringan bisnis dan memperkuat citra merek Mie Star Global di pasar.

Sebagai Branding dan Marketing Franchise Manager, Anda akan bertanggung jawab atas strategi pemasaran dan branding yang efektif untuk meningkatkan kesadaran merek dan pertumbuhan bisnis franchise. Tugas utama termasuk merancang dan melaksanakan kampanye pemasaran digital, mengelola media sosial, mengembangkan konten yang menarik, serta membangun hubungan dengan mitra franchise. Selain itu, Anda juga akan bekerja sama dengan tim penjualan untuk menciptakan strategi pemasaran yang sesuai dengan target pasar dan kebutuhan bisnis. Kemampuan dalam manajemen tim dan komunikasi yang baik akan menjadi aspek penting dalam menjalankan tugas ini.

Kami mencari kandidat yang memiliki gelar S1 dari semua jurusan, dengan pengalaman kerja antara 5 hingga 10 tahun di bidang pemasaran atau branding. Kandidat harus memiliki kemampuan dalam Marketing Communications, Marketing Management, Affiliate Marketing, B2B Marketing, Digital Marketing, TikTok, Social Media, Team Management, Content Marketing, dan Content Strategy. Kami membuka kesempatan bagi mereka yang memiliki semangat untuk berkembang bersama perusahaan dan siap berkontribusi dalam mencapai tujuan bisnis Mie Star Global.

Job Responsibility :

Has the ability to Strategy: Develop and execute creative strategies aligned with brand identity, marketing objectives, and business goals across multiple brands and Managed a cross-functional marketing and creative team (Marcomm, Content Creator, Graphic Designer, Photographer & Videographer)

Has the ability to Media Oversight: Oversee social media strategy, content planning, publishing, and performance across all platforms to maximize engagement ,brand awareness and Launched and optimized digital marketing campaigns (Meta Ads, Google Ads, Tik Tok Ads)

Platform Management: Manage Meta Business Suite, business assets, account permissions, verification processes, and social media platform administration and can be Developed national and local marketing materials (menu photos, posters, banners), ensuring brand consistency.

Has the ability toEstablished strategic partnerships with ROLs, influencers, and media, generating a 50% increase in brand awareness and a 3x return on influencer marketing investments.

Managed the overall marketing strategy for Djournal Coffee, The People’s Cafe, and Kitchenette, leading to increase in brand engagement across digital and offline channels.

Has the ability to in-depth market research and competitor analysis, optimizing pricing strategies and product positioning, resulting in improvement in average transaction Value (ATV).

Secured sponsorships and collaborated with local events, boosting brand visibility and increasing sales during promotional periods as soon as

Conducted market research and competitor analysis, identifying consumer trends and pricing strategies that led to increase in market share

Developed annual marketing and promotion budgets, optimizing allocation to achieve cost while increasing campaign effectiveness

Has the ability to with agencies and local media (online & offline) to align marketing efforts with target demographics, leading to improvement in ad engagement rates and brand recall.

Coordinated with cross-functional teams (brand marketing, operations, creatives,) to ensure consistent brand identity and seamless execution of promotional activities and also Collaborate with cross-functional teams (sales, product, digital, creative, R&D) to align brand initiatives.

Requirements:

* Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus).

* Minimum 5 years of experience in brand management, marketing, prefer from FMCG, Handling Food and Beverage industry.

* Excellent communication, leadership, and project management skills.

* Ability to manage multiple projects and meet deadlines in a fast-paced environment.

* Creative thinker with strong analytical and problem-solving abilities.

* Strong knowledge of social media platforms, digital marketing trends, and content performance analytics.

* Excellent leadership, project management, and stakeholder management skills with the ability to manage multiple projects simultaneously