Job description for Brand Strategy Manager at Dasfelix
We're looking for a Brand Manager who doesn't just know how to build campaigns, but genuinely understands how the business runs. From the numbers, to margins, to decisions that actually move revenue. You'll own brand strategy, marketing campaign execution, and overall brand positioning, with direct accountability for sales growth and business health across every digital and marketplace channel
Job Description
Design and implement holistic brand and marketing strategies grounded in customer insight, market trends, and company goals.
Own brand campaigns spanning digital platforms, social media, influencer partnerships, e-commerce, and offline touchpoints to build visibility and grow sales.
Refine and reinforce how the brand is positioned and communicated, keeping messaging sharp and competitive.
Drive product launches end-to-end — from market research and positioning through to execution and rollout.
Run large-scale KOL and influencer partnerships to expand reach, boost engagement, and lift conversion.
Partner closely with Creative, Digital Marketing, E-commerce, and Commercial teams to deliver campaigns that resonate with customers.
Track and optimize marketing performance across marketplaces, social commerce platforms, and digital ad channels.
Dig into campaign data, marketplace trends, customer behavior, and competitor moves to surface growth opportunities and actionable next steps.
Manage marketing budget allocation to hit ROI targets and business KPIs.
Guide, coach, and align the team around executing brand initiatives that support company objectives.
Keep a pulse on industry trends, shifting customer preferences, and emerging marketing opportunities.
Requirements
3-5 years in Brand Management, Marketing, or Growth Marketing, ideally within Beauty, Personal Care, Skincare, or FMCG.
Track record of building and running brand campaigns that deliver both awareness and business results.
Solid grasp of digital marketing, performance marketing, and marketplace dynamics (Shopee, TikTok Shop, Tokopedia, etc.).
Hands-on experience running KOL, influencer, and community engagement programs.
Strong analytical mindset — able to turn data, customer insight, and performance numbers into concrete business strategy.
Sharp leadership, stakeholder management, and communication skills.
Good aesthetic instinct and a real understanding of industry trends, consumer behavior, and content that lands with the target audience.
Experience managing marketing budgets and measuring campaign impact through ROI and KPI tracking.
Proactive, target-driven, adaptable, and able to move fast in a dynamic environment.
