Job description for Brand Strategist at PT Bion Fajar Integrata
Jobdesc :
- Develop short-term and long-term brand strategies aligned with the company's vision, mission, and business objectives.
- Conduct market research, competitor analysis, industry trend analysis, and consumer behavior research to identify brand growth opportunities.
- Define brand positioning, target audiences, value propositions, key messaging, and brand differentiation.
- Develop brand identity, brand guidelines, tone of voice, and brand storytelling to ensure consistent brand communication.
- Design creative campaign strategies and marketing initiatives that resonate with the target audience.
- Develop creative briefs and collaborate with marketing, social media, content, and design teams to execute brand strategies effectively.
- Monitor and evaluate brand performance and campaign effectiveness using relevant metrics and key performance indicators (KPIs).
- Prepare reports, insights, and strategic recommendations to improve brand awareness, engagement, brand loyalty, and business growth.
- Ensure all brand communications and marketing activities remain consistent with the brand's identity, positioning, and overall strategy.
What We’re Looking For :
- Minimum 2–3 years of experience in Digital Strategy / Creative Strategy / Campaign Strategy
- Bachelor's degree in Marketing, Communications, Business Management, or a related field.
- Strong understanding of digital culture, social media behavior, and content ecosystems
- Strong creative sense with a deep understanding of high-performing digital content
- Ability to turn campaign ideas into clear and actionable execution plans
- Strong coordination and project management skills
- Comfortable working cross-functionally with creative, content, ads, and operations teams
- Strategic thinker with the ability to see the bigger picture of a campaign
- Analytical mindset to interpret performance data and audience insights
- Familiarity with Meta Ads and TikTok Ads as supporting knowledge
- Adaptive, proactive, and comfortable working in a fast-paced environment
Bonus Points If You Have
- Experience handling viral campaigns
- Familiarity with the TikTok ecosystem
- Experience managing campaign executions involving multiple creators and content flows
- Previous experience working in a fast-moving digital team
