Job description for Brand Senior Manager at PMI Haircare
Hi! We are PT Putera Mahkota Indonesia (PMI Haircare), the sole importer and distributor of K18 and ghd in Indonesia.
We are looking for an experienced Brand Senior Manager to lead the growth of K18 and ghd in Indonesia across brand, marketing, and commercial channels. This role will translate global brand direction and business targets into clear go-to-market strategies, strong brand execution, and measurable sales and profitability growth.
What You’ll Do
- Develop annual brand strategies, positioning, and key messaging for K18 and ghd, including strategies for key product categories and SKUs.
- Translate principal guidelines, business targets, and product priorities into actionable commercial and marketing plans across Professional Channel, Modern Trade, and E-commerce.
- Lead go-to-market strategies for campaigns, product launches, activations, paid media, content, and KOL initiatives.
- Establish marketing budgets and margin parameters in line with the company’s sales and profitability objectives.
- Lead and provide direction to brand-related functions, including visual, KOL, digital performance, and channel teams.
- Ensure consistent premium brand execution across all consumer and trade touchpoints.
- Work closely with channel owners to drive sales performance, identify growth opportunities, and improve execution.
- Develop demand forecasts to support product availability, sales plans, launches, and brand-building activities.
- Monitor brand, sales, and marketing performance and turn data into clear commercial actions and recommendations.
- Manage communication and alignment with international principals on brand direction, business priorities, and market development.
You’re the Right Fit If You
- Have 10+ years of experience in brand management, marketing, commercial, or related roles, including at least 3 years in a managerial position.
- Have strong experience in brand strategy, go-to-market planning, and channel or commercial management.
- Understand digital marketing and paid media, including key performance metrics such as ROAS and marketing efficiency.
- Are commercially minded, analytical, and comfortable making decisions based on both data and business priorities.
- Have strong leadership skills and experience managing or coordinating cross-functional teams.
- Hold a Bachelor’s degree in Marketing, Business, Management, or a related field. A Master’s degree is an advantage.
- Have strong written and verbal English skills and are comfortable communicating with international principals.
Nice to Have
- Experience in beauty, FMCG, premium consumer goods, or brand distribution.
- Experience managing relationships with international brands or principals.
- Experience working across multiple sales channels, particularly professional, modern retail, and e-commerce.
What You’ll Get
- The opportunity to build and grow two globally recognized premium brands, K18 and ghd, in Indonesia.
- A high-impact role with direct involvement in brand, marketing, and commercial growth.
- A fast-moving and collaborative environment with room to take ownership and drive meaningful results.
- Competitive compensation and benefits.
Ready to take the lead in growing K18 and ghd in Indonesia? Send us your updated CV and apply today.
