Brand Relation Officer

Key Responsibilities:

• Build and maintain strong relationships with external partners, including media, influencers, brand collaborators, and relevant communities.
• Identify and initiate strategic brand partnership opportunities to support brand awareness, campaigns, and business growth.
• Coordinate and execute partnership activities such as brand activations, co-branding events, sponsorships, and product collaborations.
• Serve as the main liaison between the brand and external stakeholders to ensure clear communication and alignment of brand messaging.
• Monitor brand perception in public channels and gather feedback to support brand development strategies.
• Collaborate with marketing and creative teams to ensure consistency in branding across all external initiatives.
• Represent the brand at events, media briefings, and networking opportunities as needed.
• Prepare regular reports on brand partnership activities, including performance metrics and ROI analysis.
• Stay updated on market trends, competitor activities, and relevant industry insights to identify new branding opportunities.
• Manage communication materials for partnerships including proposals, media kits, and presentation decks.

Qualification:

• Bachelor’s degree in Marketing, Communication, Public Relations, or related field.
• Minimum 1 years of experience in brand relations, PR, partnerships, or related roles—preferably in the F&B, lifestyle, or hospitality industry.
• Strong in relationship-building, communication, and negotiation.
• Able to represent brand values with professionalism across all platforms and interactions.
• Experienced in supporting and executing campaigns with marketing, PR, and creative teams.
• Creative, organized, and detail-oriented in managing multiple partnerships and tasks.
• Proficient in social media engagement (Instagram, TikTok, Google Business) and basic contract handling.
• Analytical in tracking partnership performance and reporting insights clearly.