Job description for Brand Partnership Manager (Mandarin Speaker) at PT. Gudang Ada Globalindo
Company Description
Founded in 2019 by Henry Stevensang, GudangAda is built on strong FMCG fundamentals shaped by decades of experience across General Trade and Modern Trade. This disciplined FMCG approach equips us with the operational rigor, scalability mindset, and execution excellence needed to navigate Indonesia’s dynamic beauty industry and its players.
Leveraging this foundation, GudangAda expanded into the beauty sector by establishing GudangAda Beauty, bringing proven FMCG distribution discipline to build strong, reliable, and scalable beauty distribution operations across Indonesia.
Today, GudangAda Beauty partners with local and global beauty brands to enter, grow, and scale in Indonesia through integrated solutions spanning market entry, nationwide distribution, logistics & fulfillment, regulatory support, and offline marketing execution.
Key Responsibilities:
- Partner Strategy: Act as the primary consultant for Brand Partners to design GTM (Go-to-Market) plans and sales forecasts.
- Trade Integration: Convert brand goals into field-level Trade Marketing activities (POSM, planograms, and retail activations).
- Commercial Growth: Manage trade spend budgets and analyze sales data to ensure high ROI for every marketing dollar spent.
- Execution Excellence: Coordinate with Sales and Ops teams to ensure in-store branding aligns with brand standards and retail partner agreements.
- Insight Reporting: Deliver data-driven performance reviews to partners, highlighting sell-out velocity and market share gains.
Job Requirements:
- Experience: 5+ years in Key Account Management, Trade Marketing, Brand Management, or Business Development within FMCG, Retail, Distribution, or Enabler industries.
- Commercial Acumen: Strong understanding of margin structures, P&L, trade spend, and retail mathematics, including ROI, payback periods, and sales forecasting.
- Trade Expertise: Deep knowledge of traditional and modern trade ecosystems, including POSM, planograms, retail activations, and in-store execution.
- Mandarin Proficiency: Fluent in Mandarin, both spoken and written, with the ability to communicate effectively in business settings, conduct negotiations, present commercial proposals, and manage day-to-day communication with Mandarin-speaking Brand Partners.
- Business Communication: Strong English and Bahasa Indonesia communication skills, with excellent presentation, negotiation, and stakeholder management capabilities.
- Data Storytelling: Ability to translate complex sales and market data into clear, persuasive strategic recommendations and actionable business plans.
- Stakeholder Mastery: Proven ability to manage relationships with C-level clients and senior Brand Partners while effectively coordinating cross-functional internal teams.
- Execution Excellence: Strong ability to bridge strategic brand objectives with field execution and ensure alignment across Sales, Marketing, and Operations.
- Mindset: A “Hybrid Thinker” who combines strategic brand thinking, commercial acumen, and executional excellence to drive sustainable sales growth and market penetration
