Job description for Brand Marketing at PCS Consulting
PCS Consulting, a business unit under PT Terasys Virtual, is a Human Resources Consulting firm specializing in talent acquisition, human resource management, compensation & benefits, and industrial relations. We partner with organizations across various industries to help them build high-performing teams and effective HR solutions.
We are currently recruiting on behalf of our client a premium 4-star hotel located in the Kaliurang area of Sleman, Yogyakarta.
As a Brand Marketing, you will be responsible for strengthening brand presence, driving brand awareness, and executing integrated marketing initiatives that increase guest engagement and business growth. You will collaborate with cross-functional teams to ensure consistent brand communication across both online and offline channels.
Key Responsibilities
- Develop and execute brand marketing strategies aligned with the hotel's business objectives.
- Plan and manage integrated marketing campaigns across digital and offline platforms.
- Maintain brand consistency across all communication channels and customer touchpoints.
- Manage social media campaigns, website content, email marketing, and digital promotions.
- Collaborate with designers, photographers, content creators, and external agencies to produce compelling marketing materials.
- Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness.
- Build and maintain partnerships with media, influencers, corporate clients, travel partners, and local communities.
- Support promotional events, brand activations, and hotel campaigns.
- Monitor competitors and identify opportunities to strengthen the hotel's market positioning.
- Manage marketing budgets and prepare performance reports with actionable recommendations.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field.
- Minimum of 2 years of experience in Brand Marketing or Marketing Communications preferably in the hospitality, lifestyle, F&B, or retail industry.
- Strong understanding of branding, digital marketing, content marketing, and customer engagement.
- Experience managing social media platforms and digital marketing campaigns.
- Familiarity with Meta Ads, Google Analytics, SEO/SEM, and marketing performance metrics is an advantage.
- Excellent communication, project management, and presentation skills.
- Creative, analytical, and highly organized with strong attention to detail.
- Good command of English, both spoken and written.
- Willing to be based in Sleman, Yogyakarta.
