Brand Marketing Strategist
IDR5,000,000 - 7,000,000/Month
Marketing
Full-Time · On-site
3 - 5 years of experience
Posted 20 days agoUpdated 20 days ago
Job Requirements
On-site
3 - 5 years of experience
Minimum Bachelor’s Degree
This job post is managed by
HRD MamaBear
Online 4 hours ago
Skills
Job description for Brand Marketing Strategist at Manna Indo Lakta (MamaBear)
Requirement :
- 1 years+ of experience in digital ad agency / social media agency/mobile advertising
- A strong strategic planning and creative experience and demonstrated track record of bringing ideas generation
- Passion for research and deep-diving into business analytics
Responsibilities:
- Conduct market research to understand industry trends, consumer behavior, and competitors in the market
- Identify opportunities and challenges affecting the brand.
- Establish the brand's core values and Unique Selling Proposition (USP).
- Establish performance metrics and KPIs that align with brand goals.
- Analyze customer behavior and preferences to form more effective strategies.
- Define, create, and manage marketng campaign across awareness, consideration, and conversion using multiple channels
- Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and drive sales traffic
- Find, create, and manage good content promotion on social media
- Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
- Collaborating with KOLs starts from defining the best content promotion trend, and content angle, creating & present the brief, and reviewing their performance
About the company
Company overview
MamaBear berawal dari ketidak berhasilan founder menyusui anak pertamanya, namun justru dari situlah Founder terpanggil untuk membantu semua Mama agar dapat menyusui dengan penuh kASIh dan bahagia. Kami percaya bahwa menyusui adalah pondasi awal dari kehidupan generasi berikutnya. Founder yang kompeten di bidang Food technology and nutrition lalu membuat produk pertamanya pada tahun 2016, yaitu teh pelancar ASI dari dapur rumah pribadinya.
Perkembangan perusahaan terus membaik, kapasitas produksi semakin bertambah, produk-produk semakin banyak, agen penjualan semakin merata, dan tim semakin solid, sehingga MamaBear melakukan ekspansi lokasi kerja ke area yang lebih luas, yaitu di wilayah Surabaya Barat.
Selain Itu, MamaBear juga telah memasarkan produk-produk terbaiknya secara online maupun offline melalui 500 baby shop dan apotek seluruh Indonesia, seperti jaringan retail pada Mothercare dan Century. Serta telah menjadi barometer brand pilihan konsumen di Indonesia, terbukti dengan adanya penghargaan Product & Brand Awards 2018 dan Brand Choice Awards 2021 & 2022.
Untuk mengimbangi perkembangan bisnis perusahaan, kami mengundang talenta-talenta yang kompeten, berdedikasi tinggi, dan memiliki semangat bertumbuh bersama untuk bergabung bersama kami.
Office address
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