Job description for Brand Marketing Staff at GEA BABY
Job Descriptions :
1. Brand Marketing & Campaign Planning
- Support brand and campaign planning based on the approved marketing direction.
- Develop campaign ideas and concepts.
- Support campaign coordination and execution.
- Prepare campaign evaluation and performance reports.
2. Market & Competitor Analysis
- Monitor market trends and competitor activities.
- Analyze competitor products, pricing, promotions, campaigns, and communication.
- Identify market opportunities and provide insights for campaign development.
3. Consumer & Market Insight
- Conduct research on consumer behavior, needs, and market trends.
- Collect and analyze consumer feedback from social media, marketplaces, and other channels.
- Provide consumer insights to support marketing activities and campaign development.
4. KOL & Affiliate Marketing Support
- Research and identify relevant KOLs and affiliates based on target audience and campaign objectives.
- Support KOL/affiliate coordination and campaign deliverables.
- Monitor and report KOL/affiliate performance.
- Provide recommendations based on campaign results.
5. Social Media Support
- Support social media content planning and content ideas.
- Coordinate with content creators for content development and campaign needs.
- Provide content briefs and communicate brand/campaign direction to content creators.
- Monitor social media trends and competitor activities.
- Monitor and report social media and content performance.
