Job description for Brand Marketing (Social Media & Brand Strategist) at Atala Scarves
Job Desc:
- Develop and maintain a consistent brand identity across all communication and marketing channels.
- Identify and analyze brand positioning, target audience, and market trends to strengthen the brand's competitive position.
- Monitor and evaluate brand performance and customer feedback to identify opportunities for improvement.
- Analyze product portfolio and product performance to ensure alignment with brand strategy and market demand.
- Develop and implement branding strategies, including brand positioning, visual identity, and brand guidelines.
- Monitor and evaluate the effectiveness of branding strategies and campaigns based on relevant KPIs and performance metrics.
- Develop and manage content production budgets in alignment with marketing objectives.
- Develop content strategies and plans that support overall marketing and brand objectives.
- Oversee content production to ensure consistency with the brand identity and guidelines.
- Develop and manage content calendars and schedules across multiple digital channels.
- Manage and optimize the company's social media content and presence across relevant platforms.
Requirements:
- Diploma's/Bachelor’s degree in Marketing, Management, or a related field.
- Min. 1-2 years of experience in Brand Marketing (Social Media/Content Creator/Brand Strategist/Copywriter) field.
- Proven experience in Fashion/Beauty industries.
- Strong understanding of trend-based and data-driven campaigns.
- Strategic, innovative, & goal oriented with business objectives.
- Excellent leadership and communication skills.
- Willing to work from the office (WFO) in Arcamanik, Kota Bandung.
