Job description for Brand/Marketing Manager at PT. Kreasi Prominest Indonesia
Prominest is a premium ready-to-drink bird’s nest brand shaping the future of modern wellness. We’re looking for a Marketing Manager who can think strategically, lead creatively, and make data-backed decisions that drive brand and business growth.
What You’ll Do
1. Brand Strategy & Insights
- Conduct market and consumer research to understand trends, competitors, and audience behavior.
- Analyze marketing performance (social media, campaigns, sales) to uncover insights and opportunities.
- Set clear marketing goals, KPIs, and budgets aligned with brand direction.
- Maintain and strengthen brand guidelines across tone, messaging, and visuals.
2. Creative Direction & Campaign Management
- Develop concepts for brand campaigns, seasonal moments, and product launches.
- Lead campaign execution and ensure strong performance, alignment, and storytelling.
- Guide social media direction — content themes, trends, and engagement strategy (execution handled by the team).
- Support the creation of marketing assets including visuals, videos, ads, packaging, and POSM.
3. Digital & Performance Marketing
- Manage digital advertising (Meta, TikTok, Google) with internal and external support.
- Monitor key performance indicators such as reach, engagement, leads, conversions, and retention.
- Review weekly and monthly performance reports to identify insights and next steps.
- Continuously optimize digital activities using a data-driven approach to improve efficiency and ROI.
4. Collaboration & Partnerships
- Work closely with sales, e-commerce, and creative teams to align marketing initiatives.
- Build and manage relationships with influencers, KOLs, vendors, and marketing agencies.
- Oversee timelines, workflows, and deliverables to ensure smooth and timely execution.
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or related field.
- 3–5 years of experience in brand or digital marketing (FMCG, F&B, wellness, or beauty preferred).
- Proven track record in managing social media and marketing campaigns.
- Strong blend of creative thinking and analytical decision-making.
- Familiar with Meta Ads Manager, TikTok Ads, Google Ads/Analytics, and related tools.
- Excellent communication, leadership, and project management skills.
Adaptable, proactive, and comfortable in a fast-paced, growing brand environment.
