Job description for Brand Marketing Lead at Magicrylic
About MAGI Group
MAGI Group is a merchandise printing company with brands serving hobby-driven communities, including anime, K-pop, and IP art. As we continue to grow, we’re expanding into the broader creative industry and exploring opportunities to reach new audiences through our brands and products.
About the Role
We’re looking for a Brand Marketing Lead to drive brand growth and strengthen our market presence. This role will play an important part in shaping our marketing direction, building meaningful collaborations with creators, and connecting our brands with new audiences across Indonesia and international markets.
You’ll work closely with internal teams and external partners to turn creative ideas into impactful campaigns and sustainable brand growth.
Key Responsibilities:
- Plan and lead brand campaigns and activations, from concept to measurable results.
- Manage collaborations with KOLs, artists, and creators across Indonesia, Malaysia, and Singapore.
- Develop the promotion calendar and content strategy across our brands.
- Define product positioning and ensure consistent brand communication.
- Lead and coordinate a small team and freelancers, and report on performance week
Qualifications:
- 3–5 years of experience in brand, marketing, or product marketing, with a proven track record of leading campaigns end-to-end.
- Experience coordinating small teams and freelancers, particularly for content and creator-related projects.
- Experience working with KOLs and creators, from sourcing and negotiation to briefing and performance measurement.
- Comfortable working with budgets and target margins, as well as approval and payment processes through Finance.
- Familiarity with fandom culture (anime, K-pop, comics) is a plus, with the ability to reach creative audiences beyond fandom communities.
- Strong written and presentation skills in both Indonesian and English.
