Job description for Brand Manager at PT Anugrah Bunda Sehat Indonesia
Job description
- Manage and optimize media buying activities (Meta Ads, Google Ads, TikTok Ads, and marketplace ads) to achieve awareness, engagement, and sales targets.Manage all marketing and brand management activities for the Moms & Baby category, ensuring brand growth and strong market positioning.
- Develop and implement brand strategies and annual marketing plans, covering brand positioning, communication, and budget management.
- Supervise the execution of marketing strategies, ensuring campaigns are effective, targeted, and consistent with Momsy’s brand identity.
- Develop and oversee affiliate marketing programs, KOL collaborations, and community engagement initiatives to expand audience reach and strengthen customer loyalty.
- Conduct market research and consumer data analysis to understand trends, purchase behavior, and campaign performance.
- Identify market opportunities and potential threats, and take corrective actions to improve brand and campaign performance.
- Lead the New Product Development (NPD) and Existing Product Development (EPD) processes in coordination with cross-functional teams (R&D, Production, Design, and Finance).
- Coordinate with external agencies (digital, creative, media, KOL management, and research) to ensure all activities align with Momsy’s brand values and strategy.
- Collaborate with the sales, e-commerce, and distribution teams to ensure marketing initiatives effectively support sales and business objectives.
- Monitor campaign and brand performance regularly, preparing evaluation reports and strategic recommendations for future improvements.
- Maintain brand consistency and image across all communication channels, including digital, retail, and public relations.
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Requirement
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
- Minimum 3–5 years of experience in brand management or marketing roles — preferably from FMCG, Personal Care, Beauty, or Moms & Baby categories.
- Proven ability to develop and execute integrated marketing strategies (digital, PR, and product activation).
- Strong understanding of consumer insights and market trends, especially within the Moms & Baby segment.
- Hands-on experience in digital marketing, including Meta Ads, Google Ads, TikTok Ads, and marketplace ads.
- Skilled in managing KOLs, affiliate programs, and influencer campaigns to drive awareness and sales.
- Creative mindset with strong storytelling and branding sense.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Ability to handle multiple projects and work under tight deadlines.
- Willing to be placed in a Brand Manager role within Momsy Group
