Brand Manager

Brand Manager is responsible for designing, developing, and managing branding and marketing strategies to ensure optimal brand recognition and growth in the market. This position will work closely with the marketing, sales, and product development teams to achieve company goals.

Key Responsibilities :

• Develop and implement branding and marketing strategies aligned with Proline's business objectives and vision.
• Lead innovative marketing campaigns, ensuring timely and effective execution.
• Analyze market trends and consumer behavior to identify brand growth opportunities and enhance brand visibility.
• Manage the marketing budget, ensuring optimal allocation of resources.
• Oversee and improve customer experiences with the brand, both through digital and offline communication channels.
• Collaborate with design, product, and sales teams to ensure consistent brand messaging across all customer touchpoints.
• Lead market research to track industry trends, consumer behavior, and competitor activities.
• Monitor and analyze campaign performance, optimizing strategies for better results.
• Provide regular reports on brand performance to management and stakeholders.
• Work closely with R&D, Sales and Creative Digital teams

Required Qualifications :

• Diploma or Bachelor's Degree
• +2 years of experience in Brand Management, Product Development or Marketing Management at Beauty Brand or FMCG
• Able to join immediately / ASAP

What we needed :

• Experience in designing and managing marketing campaigns from concept to execution.
• Strong analytical skills, with the ability to analyze data and market trends to make strategic decisions.
• Strong communication skills, both written and verbal.
• Experience working with cross-functional teams (design, product, sales, digital marketing).
• Creative, innovative, and visionary with a passion for elevating brands to the next level.
• In-depth understanding of digital trends and social media, with the ability to manage digital communication channels specifically in beauty trends
• Experience in digital marketing and social media management.
• Ability to thrive in a dynamic environment with tight deadlines.
• Strong leadership skills, with the ability to motivate and inspire teams.
• Proficient in managing budgets and efficiently allocating resources.
• Knowledge of marketing analytics and campaign performance measurement tools.
• Skincare enthusiast

Working day : Mon-Fri , 8am-5pm

Location: Alam Sutera, Tangerang (Full WFO)