Job description for Brand Manager at Kasa Heritage
Job Descriptions
- Create and lead the planning and execution of all brand strategic plan throughout multiple marketing channel in a 360-degree plan.
- Lead marketing team to plan and execute all campaign strategy to drive visibility and conversion for the brand.
- Directs execution of all marketing & brand plans; ensures plans deliver against the brief are consistent with the brand’s identity, positioning, and priorities.
- Responsible for on-time project delivery while leading several project teams as well as driving the collaboration and coordination with related stakeholders
- Identifying market opportunities, trends, and consumer needs to drive awareness and conversion.
- Oversee day-to-day E-commerce operations and lead E-commerce marketing plan to increase overall revenue from online channel.
- Develop and manage the annual marketing budget, ensuring optimal allocation of resources.
- Full budgetary responsibility to ensure promotion campaign and initiative are launched effectively, in terms of spending limits and campaign impact.
- Monthly reporting and analysis on brand performance and sales
- Nurture and build a high-performing team.
- Improvement of key marketing processes (e.g., planning, brief, reporting and communications)
Job Requirements
- Minimum 3 years of relevant working experience.
- Degree holder in Marketing, Business Administration, or related disciplines from an accredited institution.
- In-depth understanding of the fashion and lifestyle industry trends, consumer preferences, and competitive landscape
- Creative, fast learner, team player, and the ability to adapt to working in a fast-paced environment.
- Up-to-date with the latest trends and best practices in online marketing.
- Pioneering and innovative – comfortable and controlled risk taker, open to test and learn
- Effective communication skills to facilitate collaboration, influence & stakeholder management
- Strategic thinker with strong analytical capability with a data driven mindset.
- High-level problem solving skills and a sense of urgency and versatility with decision making
- Accountability for results and the drive for mutual success for internal and external partners
- Excellent in written and spoken English.
