Job description for Brand Executive (Skincare) at Confidential Company
JOB SUMMARY:
Responsible to support in planning, development, coordination and delivery of company’s integrated marketing campaigns, to drive brand awareness and support sales activities.
JOB RESPONSIBILITIES:
- Plans, develops and coordinates all marketing communications programs to promote the brands and further to support the company’s sales objectives.
- Establish and maintain strong relationship of journalist, media contacts, Key Opinion Leaders, influencers, and bloggers to ensure optimum coverage for the brand.
- Plan, develop, and organize media events, media visits, and all PR-related activities.
- Plan, develop, and organize brand events and in-store activation activities to grow brand awareness and presence.
- Explore and identify potential collaborations and partnerships opportunities with other parties to drive brand awareness.
- Identifying and evaluating new marketing opportunities to reach new customers, generate leads and retain existing customers. as well as monitoring the online presence.
- Monitor, analyze, and create social media analysis report on a monthly basis.
- Stay up to date with the latest social media trend & technologies, identifying and evaluating trends and new opportunities that align with brand identity that could help to reach new audience and increase brand awareness.
- Prepare, create and develop marketing communication collaterals, include : brochure, flyers, PR materials, both print and digital.
JOB REQUIREMENTS:
- Bachelor's degree in any discipline
- Min. 1 year of relevant working experience in Marketing Communication and Digital Marketing in beauty industry is a must
- Good communication in English, both written and spoken
- Good knowledge in communications, relationship management and social media marketing would be preferred
- Demonstrate good media & influencer relationships and great networker, social media savvy
- Have experience in planning, executing and managing event
- Have a good interpersonal, organizational, time, and project management skills
- Creative and passionate about digital marketing
- Ability to effectively handle high-volume workload, concurrent projects and deadlines with minimal supervision
- Accuracy and attention to detail
- Willing to be placed at Kembangan, West Jakarta with full WFO arrangement
