Job description for Brand Executive (Fashion) at PT SEEN ASIA GLOBAL
Job Responsibilities:
- Develop and execute short-term and long-term brand strategies to maximize retail sales.
- Lead and manage the brand retail team to achieve retail sales goals.
- Ensure brand performance aligns with the strategic direction and brand concept, and be accountable to management.
- Coordinate and collaborate with the business development and merchandising de partments in executing retail sales plans.
- Work with the marketing team to implement marketing campaigns (both offline and digital) from concept to evaluation.
- Conduct regular 4P analysis, market research, and competitor analysis.
- Build and maintain effective communication and relationships with retailers, both at the head office and store operational levels.
- Responsible for supply each brand related with leadtimes production, MOQ & Production capacity & commitment.
- Knowledge of QC standards and product specifications.
Job Requirements:
- Minimum 1 years of experience in branding or retail marketing, preferably in the fashion or consumer products industry.
- Strong understanding of brand strategy and consumer behavior.
- Excellent communication and presentation skills.
- Creative, independent, and detail-oriented.
- Ability to work in a team and manage projects with tight deadlines.
- Bachelor's degree in a related field (Marketing, Business Management, or related)
