Brand & Marketing Manager

JOB DESCRIPTION

Role Overview

The Brand & Marketing Manager is a critical leadership role responsible for building and leading the entire marketing function across our entities. This is not a support or execution role — it is a strategic leadership position that directly impacts how the ecosystem grows, how each brand is perceived, and how marketing converts brand trust into measurable business results.

The right person leads strategy, owns brand direction, manages a lean team, and drives results across all entities simultaneously — operating as both a strategic thinker and an operational executor.

Key Responsibilities

A. Brand Strategy & Foundation

• Develop and /or iterate brand positioning, purpose, narrative, tone of voice, and visual identity for all entities
• Conduct brand audits, audience research, and competitive landscape analysis
• Ensure brand consistency across all touchpoints — from social media to printed materials to team communications
• Build brand guidelines that can be used independently by the team and creative partners

B. Marketing Strategy & Roadmap

• Build and execute a comprehensive marketing strategy and roadmap
• Develop GTM (Go-To-Market) strategy for every new product or program launch
• Define KPIs per channel that are directly tied to business metrics — conversion, revenue, audience growth

C. Campaign Planning & Execution

• Plan, brief, and oversee all marketing campaigns — from concept to post-campaign analysis
• Ensure every campaign has a clear brief, defined target audience, timeline, budget, and success metrics before execution begins
• Synthesize product information and translate it into sharp, conversion-driven messaging that strengthens USP
• Conduct post-campaign analysis of campaign completion — including results vs target, learnings, and next recommendations

D. Digital Marketing & Performance

• Oversee and optimize all digital marketing activities: Meta Ads, Google Ads, SEO, GEO, email marketing, and social media across all entities
• Ensure digital marketing hygiene is fully set up and maintained across all entities: Meta Ads, Meta Pixel, Google Business Profile, Google Analytics, Google Search Console, bio IG, linktree, WhatsApp Business, and all digital touchpoints
• Manage and optimize website performance across entities — including landing pages, SEO on-page, loading speed, mobile responsiveness, and conversion optimization

E. Team Leadership & Delegation

• Build SOPs, workflows, and quality checklists that allow the team to operate consistently without the Manager's involvement in every detail
• Coach and develop team members to increase capability and independence over time

F. Stakeholder Management, Communication and reporting

• Collaborate actively with entity stakeholders— align on brand direction, present performance reports, and manage expectations
• Communicate confidently in both Bahasa Indonesia and English
• Present weekly and monthly performance reports with clear analysis — not just data recap, but diagnosis and strategic recommendations

G. Marketing Systems & Infrastructure

• Build and maintain marketing SOPs, automated reporting systems, and operational workflows
• Set up and maintain a real-time performance dashboard accessible
• Implement time budgeting and workload tracking tools for the team
• Develop crisis management SOP and brand reputation monitoring system across all entities

JOB REQUIREMENTS

A. Education & Experience

• Minimum Bachelor's degree in Marketing, Communications, Business, or related field
• IPK > 3.4 Minimum*
• Minimum 8 years of experience in brand and/or marketing roles, with at least 2 years in a managerial position*
• Proven track record of building brand presence and growing social media engagement — demonstrated through measurable growth in followers, engagement rate, reach, or community building across relevant platforms
• Proven experience managing multiple brands or complex marketing portfolios simultaneously
• Background in education, consulting, FMCG, startup, or agency*

B. Technical Marketing Skills

• Strong command of brand strategy frameworks — brand positioning, narrative design, tone of voice, visual identity*
• Deep knowledge of digital marketing: Meta Ads, Google Ads, SEO/SEM, GEO, email marketing, social media strategy
• Proficient in marketing analytics tools: Meta Business Suite, Google Analytics, Google Search Console
• Strong understanding of content strategy and content planning across platforms (Instagram, TikTok, YouTube, LinkedIn)
• Experienced in GTM strategy development and campaign management from brief to post-analysis
• Able to read data, extract meaningful insights, and translate them into strategic decisions and recommendations — not just reports
• Advanced proficiency in AI tools for marketing (ChatGPT, Claude, AI image generation, SEO & analytics tools, workflow automation) — used as a strategic accelerator, not just a productivity shortcut

C. Strategic & Analytical Ability

• Thinks strategically — sees the big picture and builds marketing direction toward long-term business goals*
• Strongly data-driven — uses data as the foundation for every recommendation, strategy, and campaign decision
• Continuously learns and updates knowledge on marketing frameworks, platforms, and industry developments — reads actively , applies deliberately
• Uses AI tools deliberately and intelligently — knows when and how to apply them to amplify strategy, not replace thinking
• Can facilitate and moderate strategic discussions

D. Communication Skills

• Fluent in written and verbal communication in both Bahasa Indonesia and English
• Strong business writing — able to craft compelling brand narratives, campaign briefs, and strategic proposals
• Structures all communication from the perspective of a decision maker: What is happening — Why — Next Steps with clear timeline and PIC
• Able to present clearly and confidently to the CEO and other key stakeholders

F. Character & Working Style

• High grit — has been tested in difficult situations and consistently demonstrated resilience through actions, not just self-reported claims.
• High ownership — raises issues early, speaks up constructively, and is not held back by fear of disagreement, excessive overthinking, or avoidance.
• Emotionally mature — communicates concerns, frustrations, and blockers with honesty, professionalism, and solution-oriented thinking.
• Detail-oriented and fast-paced — catches errors before they leave the team while maintaining speed and consistently high standards.
• Open to feedback — receives feedback with humility, implements it quickly, and demonstrates sustained improvement without repeating the same mistakes.
• Intellectually curious — actively seeks new knowledge, reads broadly, learns continuously, and deliberately applies insights to improve their work.

G. Multi-Brand & Stakeholder Management

• Proven ability to operate across multiple brands and entities simultaneously
• Comfortable managing multiple stakeholders with different personalities, expectations, and communication styles
• Builds and maintains trust with stakeholders through consistent, quality delivery — not just relationship management