Job description for Brand Ambassador Team Leader at Forestown
Role Summary
The BA Team Leader leads the field team that visits retail shops, gathers market intelligence, runs monthly retail campaigns, and improves shelf presence. They turn field data into actionable plans and make sure the team hits its coverage, shelf-share, and campaign targets.
Key Responsibilities
1. Team Leadership & Coaching
Lead, coach, and evaluate the field team, setting clear KPIs and weekly targets.
Plan daily visit routes and territory coverage to maximize outlet reach.
Run regular field coaching (ride-alongs), team briefings, and onboarding for new members.
2. Retail Execution & Shelf Share
Drive improvement in shelf rate, display quality, and visibility across retail partners.
Maintain relationships with key retail shop owners and managers.
Audit store execution to ensure merchandising standards are followed.
3. Campaign Planning & Execution
Design monthly marketing campaigns with retail shops, covering mechanics, budget, and timeline.
Brief the team and monitor campaign execution, then evaluate results and ROI.
Coordinate with the marketing, sales, and supply teams so stock and materials are ready.
4. Market Intelligence & Surveys
Oversee field surveys and the collection of market information (competitor activity, pricing, product trends, consumer feedback).
Analyze the data and turn it into insights and recommendations for management.
5. Offline Events & Trade Shows
Plan and lead team participation in trade shows and other offline campaigns.
Manage on-site logistics, staffing, and post-event reporting.
6. Reporting & Budget Control
Consolidate team data into weekly and monthly reports for management.
Track performance against KPIs and manage the field marketing budget.
Ensure compliance with company policy and applicable regulations, including age-restricted sales rules.
Requirements
Must have
Bachelor’s degree in Marketing, Business, or a related field.
3–5 years of sales or marketing experience, including at least 1–2 years leading or supervising a field team.
Solid knowledge of the 3C (Computer, Communication, Consumer Electronics) or FMCG sector; vape industry marketing experience is a strong plus.
Strong communication, presentation, negotiation, and people-management skills.
Analytical and reporting skills (Excel / Google Sheets; PowerPoint).
Fluent English, written and spoken.
Aged 21+, with a valid driver’s license and willingness to travel in the field.
Nice to have
Experience with trade marketing, key account handling, or distributor management.
Experience organizing trade shows or large offline campaigns.
Familiarity with retail audit tools or CRM / field-force apps.
