Job description for Brand Activaton Spesialist at Resto Gurih 7
Brand Activation Specialist — Gurih 7 | Bogor (On-site)
Role Summary
Plan and execute brand activation initiatives for Gurih 7 and Rumah Talas to increase brand awareness, customer engagement, traffic, and sales. This role will be responsible for turning brand ideas into engaging offline and on-ground experiences, from concept development and event execution to post-activation evaluation.
Key Responsibilities
- Develop and execute brand activation, event, campaign, and promotional activities aligned with business and brand objectives.
- Create engaging activation concepts that drive customer traffic, engagement, brand awareness, and sales.
- Coordinate end-to-end activation execution, including concept, timeline, venue, vendors, production, manpower, and operational needs.
- Collaborate with Marketing, Sales, Operations, and other teams to ensure smooth and impactful campaign execution.
- Manage external partners, vendors, communities, event organizers, and other relevant parties for activation needs.
- Identify opportunities for offline events, community engagement, partnerships, collaborations, and local brand exposure.
- Ensure every activation is executed according to brand standards, budget, timeline, and agreed objectives.
- Monitor activation performance and prepare post-event reports, including attendance, engagement, traffic, sales impact, and overall results.
- Conduct market and competitor research to identify relevant trends, customer interests, and new activation opportunities.
- Support the development of promotional materials, event briefs, campaign mechanics, and other activation-related materials.
- Build and maintain relationships with potential partners, communities, influencers, and local businesses to support brand growth.
- Continuously evaluate activation results and develop recommendations for future campaigns.
Requirements
- Diploma (D3) or Bachelor’s degree (S1) in Marketing, Communication, Business, Event Management, Hospitality, or related field.
- Minimum 2–3 years of experience in Brand Activation, Event, Marketing, Trade Marketing, Community, or related roles.
- Proven experience handling events, brand activations, campaigns, partnerships, or promotional activities from concept to execution.
- Strong project management and coordination skills with the ability to manage multiple activities simultaneously.
- Creative, proactive, and highly hands-on in executing ideas into real on-ground activities.
- Strong communication, negotiation, and relationship-building skills.
- Comfortable working with vendors, partners, communities, and cross-functional teams.
- Strong commercial awareness and understanding of how activation can drive traffic, engagement, and sales.
- Able to work on-site, including weekends, public holidays, and outside regular working hours when required for events.
- Strong organizational skills, attention to detail, and ability to work under tight deadlines.
- Experience in F&B, hospitality, retail, lifestyle, or consumer brands is a strong plus.
