Job description for B2B Sales Executive – Foodservice/HORECA (Frozen Meat) at PT Primalaksana Jayasentosa
About the role
B2B Sales Executive for a foodservice supplier specializing in meat, poultry, frozen food, and foodservice products. The role involves actively seeking new customers, building long-term relationships, and working towards monthly revenue targets across the Jabodetabek region.
Key responsibilities
- Identify and acquire new customers from segments including restaurants, cafés, hotels, catering, central kitchens, bakeries, resellers, supermarkets, offices, schools, institutions, distributors, and other foodservice businesses
- Conduct prospect research based on assigned areas and identify decision-makers such as purchasing officers, owners, chefs, and procurement staff
- Contact prospects via telephone, WhatsApp, email, social media, and direct visits
- Conduct sales visits, product presentations, price negotiations, and follow-ups
- Arrange product samples and trials for potential customers
- Create quotations and manage the sales process from proposal to order
- Convert trial customers into active, repeat customers
- Reactivate inactive customers and increase purchase value through product expansion, volume increases, order frequency, and complementary product offerings
- Maintain customer relationships and handle post-sale customer needs
- Monitor customer payment schedules and coordinate with administration and finance teams
- Update sales database and CRM with company names, contact persons, contact numbers, business type, product needs, volume estimates, pricing, offer status, follow-up schedules, visit results, revenue potential, and payment status
- Prepare regular reports on activities, pipeline, new customers, sales, and challenges
- Collaborate with operational, purchasing, administration, finance, warehouse, and marketing teams
About you
- Minimum 2 years of B2B sales experience
- Proven experience actively seeking new customers, not just processing existing orders
- Accustomed to working towards monthly revenue targets
- Ability to demonstrate measurable sales achievements including revenue targets, achievement percentages, number of new customers, transaction values, active customer counts, and repeat orders
- Capable of prospecting, cold calling, customer visits, presentations, negotiations, and closing
- Experience creating quotations and consistent follow-up
- Strong communication and negotiation skills
- Disciplined in recording activities and updating customer databases
- Willing to conduct customer visits throughout Jabodetabek region
- Personal vehicle and active driving license are advantageous
- Resident of Jakarta or Jabodetabek area and able to work from Kemayoran office
Benefits: - Monthly base salary
- Sales incentive and commission
- Transportation and visit allowance
- Support with samples, catalogues, product lists, and sales materials
- Initial database or target area as needed
- Opportunity to earn higher incentives based on target achievement
Note: The salary range and commission structure will be explained in detail during the interview process.
