Job description for Assistant Manager Sales & Marketing at Yayasan Pendidikan Harapan Bangsa
Asst. Manager Sales & Marketing / Div. Head Sales & Marketing
Key Responsibilities
Marketing Strategy & Execution: Plan, develop, and execute integrated marketing campaigns and strategies (online and offline) to raise brand awareness and drive qualified traffic.
Digital Marketing Management: Direct and optimize digital channels, including SEO/SEM, marketing databases, email marketing, social media, display advertising, and Google Ads campaigns.
Channel Optimization & Experimentation: Experiment with organic and paid acquisition channels, such as content creation/curation, PPC campaigns, event management, publicity, lead generation, copywriting, and performance analysis.
Content & Collateral Oversight: Produce and approve engaging content and collateral across all touchpoints, from website/blog posts and digital banners to printed brochures and case studies.
Budget Management: Prepare, monitor, and manage the quarterly and annual marketing budget, allocating funds effectively to maximize ROI.
Performance Tracking & Analytics: Measure, analyze, and report on the performance of all marketing campaigns against defined goals, KPIs, and ROI.
Strategic Partnerships: Build and nurture strong strategic relationships with key industry players, agencies, and vendors.
Team Leadership: Lead, mentor, and provide clear strategic guidance to the sales and marketing team.
Requirements
Bachelor’s or Master’s Degree in Marketing or a related field.
Minimum 2 years of experience in the education services / school industry.
Proven track record in both online/digital and offline marketing roles.
Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, display advertising, and setting up/optimizing Google AdWords campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics) combined with strong analytical skills and data-driven thinking.
Up-to-date with the latest trends, technologies, and best practices in online/offline marketing and measurement.
Strong leadership skills with a proven ability to lead and guide a team.
