Job description for Area Sales Manager (GT Channel) at KAROFI GROUP JOINT STOCK COMPANY
*Position Overview
The Area Sales Manager plays a key role in driving the growth of the General Trade channel in an assigned area in Indonesia (Jakarta). This position is responsible for expanding distribution coverage, strengthening partnerships with distributors and dealers, and ensuring consistent execution across the market. The role is accountable for generating sales revenue and achieving assigned sales KPIs in line with the company’s business objectives.
*Key Responsibilities
As the ASM for the GT Channel, you will take full ownership of sales targets, market share, and distribution network expansion within the Jakarta area:
1. Market & Distribution Development:
- Identify, evaluate, recruit, and maintain strong relationships with traditional Distributors, Wholesalers, and Retailers within the Home Appliances or Water Gallon sectors.
- Optimize product placement, visibility, and numerical distribution across the assigned territory.
2. Sales & Target Management:
- Achieve and exceed monthly/quarterly Key Performance Indicators (KPIs) including Sales Volume/Revenue, Numeric Distribution, and AR (Accounts Receivable) management.
- Monitor weekly and monthly sales progress closely to implement immediate corrective actions and sales-boosting strategies.
3. Team Leadership & Management:
- Recruit, train, mentor, and manage the performance of Sales Supervisors and Sales Representatives (Sales Reps).
- Design efficient daily routing schedules, allocate sales targets, and keep the field team highly motivated.
4. Execution & Market Intelligence:
- Effectively execute trade marketing programs, consumer promotions, and display guidelines in the market.
- Gather market intelligence, monitor competitor activities in Jakarta, and propose strategic actions to the management.
*Qualifications:
- Mindset & Personality: Young, dynamic, proactive, and highly ambitious with a strong result-oriented and "can-do" attitude.
- 5 years+ of solid sales experience in the Water Purifier and electronic industries or Water Gallon Industry.
- Proven track record in General Trade (GT) traditional market management.
- Market Knowledge: Deep understanding of the traditional distribution network for electronic appliances or water gallon distribution systems in the Greater Jakarta area.
- Exceptional selling, negotiation, and relationship-building skills.
- Proven capability in building, managing, and inspiring a field sales force (Sales Reps).
- Highly mobile, deeply familiar with Jakarta routes, and willing to conduct extensive fieldwork.
- Professional fluency in Bahasa Indonesia; proficiency in English (written and verbal) is highly preferred for corporate reporting.
environment and build the business from the ground up.
