Job description for AI Marketing Generalist at PT Iki Karunia Indonesia (Pijar)
About the Role
Most marketing teams are built on silos. A strategist writes the brief. A writer creates content without seeing the data. A creative produces without knowing what converts. Nobody owns the whole picture.
We're doing it differently.
We're looking for one person to own the full marketing stack at Pijar — content strategy, paid campaigns, SEO, social, analytics, and marketing ops. Held together not by a 10-person department, but by good thinking translated into workflows and AI tools used actually well.
What You'll Own
• Design and build marketing workflows — not just follow them. Set up repeatable systems for content production, campaign execution, and reporting, and keep them running without hand-holding
• Handle the tools across the stack — GA4, Meta Ads, a CMS, an automation builder. You figure things out without needing a specialist for every login
• Source and curate inspiration — absorb references across industries, formats, and platforms, and translate them into ideas that fit the brand
What We're Looking For
• At least 3 years of marketing experience across more than one discipline — content, paid, SEO, analytics, or ops. You don't need to have mastered all of them, but you've touched more than one and you're curious about the rest
• Writes and communicates clearly in Bahasa Indonesia and English
• Comfortable reading data and making decisions from it, not just reporting numbers
• Can translate strategy into execution without losing the original intent
• Has a genuine curatorial eye — you spot patterns across industries and know what's worth using (and what isn't)
• Comfortable designing workflows, not just following them — you've built a process or system that made something run more smoothly
• Self-directed — you can take a brief, a direction, or a problem statement and run with it
One Requirement We're Serious About
Show us your work — and show us how you use AI in it. Not a certificate. Not a list of tools you've heard of. A real example: a workflow you built, a campaign you ran, a content system you designed. If you're earlier in your career, show us how you're planning to use AI in this role specifically. We care more about how you think than how long you've been doing it.
Send your portfolio and a brief note on how you use AI in your work or personal life.
