Job description for Affiliate Specialist at PT OTWOO Indonesia
Job Purpose
The Affiliate Specialist is responsible for driving brand awareness, customer acquisition, and revenue growth through strategic influencer collaborations and affiliate partnerships. This role focuses on identifying high-performing creators, managing end-to-end campaign execution, optimizing affiliate performance, and building long-term partnerships that deliver measurable business results across TikTok Shop, Shopee, and other social commerce platforms.
Responsibilities :
- KOL & Influencer Management
- Develop and execute KOL strategies.
- Source, evaluate, and recruit creators across TikTok, Instagram, YouTube, Lemon8, and other relevant platforms.
- Build and maintain long-term relationships with influencers, agencies, MCNs, and creator communities.
- Negotiate collaboration terms, deliverables, timelines, and commercial agreements.
- Coordinate product seeding, campaign briefing, and content approval processes.
- Ensure all influencer content aligns with brand guidelines and campaign objectives.
- Monitor campaign performance and optimize future collaborations based on data insights.
- Affiliate Program Management
- Recruit, onboard, and activate high-potential affiliates for TikTok Shop and Shopee.
- Expand and maintain a healthy affiliate pipeline through continuous outreach.
- Develop incentive programs and campaign mechanics to maximize affiliate participation.
- Monitor affiliate sales performance and identify growth opportunities.
- Strengthen relationships with top-performing affiliates to improve retention and long-term collaboration.
- Ensure affiliates are equipped with updated promotional materials, product information, and campaign resources.
- Campaign Planning & Execution
- Plan monthly and quarterly Affiliate campaigns aligned with business objectives.
- Collaborate closely with Marketing, E-commerce, Live Streaming, Sales, and Creative teams.
- Coordinate product launches, promotional events, mega campaigns (e.g. 9.9, 10.10, 11.11, 12.12), and seasonal activations.
- Manage campaign budgets efficiently while maximizing ROI.
- Performance Analysis
- Track campaign performance using key metrics including GMV, ROAS, Conversion Rate, CTR, Engagement Rate, CPA, CAC, and Affiliate Sales Contribution.
- Prepare weekly and monthly business performance reports.
- Analyze competitor activities, creator trends, and consumer behavior within the market.
- Recommend actionable strategies to improve creator performance and campaign effectiveness.
- Market & Creator Development
- Stay updated on Indonesia social commerce trends, platform algorithm changes, and creator ecosystem developments.
- Identify emerging creators and niche communities suitable for the brand.
- Support localization efforts by understanding consumer preferences and cultural nuances.
Qualifications :
- Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
- Minimum 2–3 years of experience in KOL, Influencer Marketing, Affiliate Marketing, or Social Commerce.
- Hands-on experience with TikTok Shop, Shopee, and creator collaboration.
- Strong understanding of social commerce, affiliate ecosystems, and digital marketing.
- Proven experience managing multiple influencer campaigns simultaneously.
- Excellent negotiation, communication, and relationship management skills.
- Strong analytical mindset with proficiency in Microsoft Excel or Google Sheets.
- Familiarity with creator management platforms and affiliate tools is an advantage.
- Fluent in English is highly preferred.
