Ads Specialist

Patris Official

Rp5,000,000 - 7,000,000/Month

Marketing Digital Marketing Specialist

Full-Time · On-site

Minimum Associate Degree

1 - 3 years of experience

This job was closed

Job Requirements

On-site

1 - 3 years of experience

Minimum Associate Degree

Skills

Budget Allocation / Media Buying

Meta Ads / Facebook Ads

Campaign Management

Return On Ad Spend (roas) Optimization

Conversion Tracking & Attribution Modeling

E-commerce Marketing

performance marketing

Communication Skills

Fashion Retail E-commerce

Data Analysis / Data-driven Marketing

Google Ads

Data Analysis

Shopee Ads

Job Benefits

Health Insurance

Team-building events

Career Path

Laptop Provided

Annual Leave

THR

Meal Allowance

Work Insurance

Near Public Transport

This job post is managed by

Ricco Antonius

Premium Employer

Job description for Ads Specialist at Patris Official

Job Descripcition :

Mengelola seluruh akun iklan berbayar (paid advertising) PATRIS secara mandiri, mulai dari tahap penyiapan (setup), optimasi berkelanjutan, hingga pemantauan harian.
Mengalokasikan anggaran secara dinamis berdasarkan data ROAS (Return on Ad Spend) waktu nyata (real-time) di berbagai platform dan kampanye iklan.
Memastikan setiap kampanye iklan telah memenuhi target minimum ROAS sebelum mengambil keputusan untuk meningkatkan anggaran (scaling up).
Melakukan A/B testing untuk aset kreatif minimal dua kali sebulan guna mengidentifikasi formula visual atau konten yang memiliki efisiensi tinggi.
Merumuskan creative brief baru untuk tim Branding berdasarkan data performa yang objektif, bukan berdasarkan preferensi pribadi.
Memperbarui aset kreatif secara berkala untuk mencegah kejenuhan iklan (ad fatigue) pada audiens target.
Memantau metrik utama harian secara ketat, termasuk ROAS, CTR, CPA, dan tingkat konversi (conversion rate) di seluruh platform.
Menyusun dan mempresentasikan laporan performa iklan mingguan yang komprehensif kepada Head of Ecommerce.
Mengidentifikasi tren pasar dan anomali performa secara cepat untuk segera mengambil tindakan korektif tanpa harus menunggu laporan bulanan.

Qualification :

Memiliki pengalaman kerja selama 3–5 tahun di bidang performance marketing atau periklanan digital (digital advertising).
Memiliki rekam jejak yang terbukti dalam mengelola anggaran iklan (ad spend) dan ROAS secara langsung sebagai tanggung jawab utama.
Mahir dalam mengoperasikan minimal 2 platform iklan berikut: Meta Ads, TikTok Ads, atau Shopee/Tokopedia Ads.
Tidak mengambil keputusan terkait anggaran tanpa adanya dukungan data performa yang kuat.
Memiliki pemahaman yang mendalam tentang model atribusi (attribution models) dan pelacakan konversi (conversion tracking).
Memiliki pengalaman bekerja di industri fashion D2C (Direct-to-Consumer) atau e-commerce di Indonesia.
Memiliki pemahaman yang kuat tentang TikTok Shop Ads sebagai saluran pertumbuhan (growth channel) baru.
Memiliki sertifikasi resmi Meta Ads atau Google Ads (menjadi nilai tambah).

Patris Official

51 - 200 employees

PATRIS is a fast-growing women’s fashion brand from Indonesia, founded in 2020 with a clear purpose: to empower women through confidence, comfort, elegance, and refined design.

Established during a period of global uncertainty, PATRIS was built on the belief that true confidence is shaped through everyday progress and meaningful steps. In less than four years, PATRIS has served millions of customers and sold more than 1 million products, building a strong presence across leading e-commerce platforms in Indonesia and becoming one of the country’s emerging women’s fashion brands.

Rooted in Indonesian craftsmanship, PATRIS collaborates with selected manufacturing partners and artisans to deliver products that combine premium quality, durability, elegant design, and timeless, classy aesthetics at accessible prices. Each collection is thoughtfully created to support modern women in their professional, social, and personal journeys — empowering them to walk confidently with grace at every stage of life.

Our vision is to become a leading women’s fashion brand from Indonesia with strong national presence and growing international recognition. Our mission is to continuously innovate, strengthen product excellence, expand our omnichannel presence both online and offline, and deliver world-class customer experiences.

At PATRIS, people are the foundation of sustainable growth. Our culture is built on core values of integrity, craftsmanship, collaboration, innovation, accountability, and continuous learning. We foster a professional, inclusive, and high-performance environment where individuals are empowered to take ownership, develop leadership, and grow together with the organization.

As we continue to expand our products, partnerships, and offline presence, PATRIS remains committed to building not only a strong fashion brand, but also a workplace where talent thrives and meaningful impact is created.

Melangkah Bersama PATRIS — Walking Forward with Confidence.

Office address

Main Space PATRIS - Jl. Balita No.95, 006/001, Kel Katulampa, Kec Bogor Timur, Kota Bogor.

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