Job description for Ads Specialist at PT Starlead Technology
Ads Specialist
Job Description :
Strategy and planning
Build full-funnel Meta Ads strategies (awareness, consideration, conversion, retention) aligned with business goals and
budgets.
Plan monthly and campaign-level budgets, forecasts and media plans.
Research audiences, competitors and market trends to find new growth opportunities.
Campaign setup and management
Set up and manage campaigns in Meta Ads Manager and Business Manager, including objectives, ad sets, placements, bidding
and budgets.
Build and maintain audiences: custom, lookalike, retargeting and broad targeting, including Advantage+ campaigns.
Run lead generation, catalog/dynamic product ads and click-to-WhatsApp or Messenger campaigns where relevant.
Manage daily pacing to keep spend on budget.
Manage and plan items ads content, based on arrival as well as real time stock condition.
Optimization and testing
Monitor performance daily and optimize toward ROAS, CPA, CPL and conversion volume targets.
Run structured A/B tests on audiences, creatives, copy, offers and landing pages.
Diagnose performance drops (creative fatigue, auction changes, tracking issues) and act quickly.
Creative collaboration
Write creative briefs and ad copy based on performance insights.
Work with designers and content creators on static, carousel, video and Reels ads.
Track creative performance and maintain a library of winning angles and formats.
Tracking and measurement
Set up and maintain Meta Pixel, Conversions API (CAPI), custom conversions and event priorities.
Ensure accurate attribution and UTM tagging, and reconcile Meta data with GA4 and internal sales data.
Daily reporting & item stock checking
Report on a daily basis ads performance, as well as items stock.
Set up ads according to items availability / stock.
Deliver weekly and monthly reports with clear insights, not just numbers.
Present results and recommendations.
Stay current on Meta platform updates, policies and best practices.
Requirements :
Education and experience
Bachelor's degree in Marketing, Communications, Business, Statistics or a related field, or equivalent practical experience.
1-2 years hands-on experience running Meta Ads campaigns.
Proven track record of managing monthly ad budgets.
Technical skills
Expert knowledge of Meta Ads Manager, Business Manager, Events Manager and Advantage+ campaigns.
Solid understanding of Meta Pixel, Conversions API, event setup and attribution settings.
Strong grasp of performance metrics: ROAS, CPA, CPL, CTR, CPM, CVR, frequency and LTV.
Working knowledge of Google Analytics 4, UTM tracking and Google Tag Manager.
Advanced Excel or Google Sheets skills (pivot tables, lookups, basic formulas) for analysis and reporting.
Familiarity with Meta advertising policies and how to resolve ad rejections and account restrictions.
Soft skills
Analytical, data-driven mindset with the ability to turn numbers into clear actions.
Good creative sense: knows what makes a scroll-stopping ad.
Clear written and verbal communication in [English / Bahasa Indonesia / both].
Organized and able to manage several campaigns or accounts at once under deadlines.
Proactive, curious and quick to learn as the platform changes.
Nice to have
Meta Certified Media Buying Professional or Meta Certified Digital Marketing Associate certification.
Experience with other paid channels: Google Ads, TikTok Ads or LinkedIn Ads.
Basic design or video editing skills (Canva, CapCut, Figma or Adobe tools) for quick creative iterations.
Experience with Looker Studio, Supermetrics or similar reporting tools.
Agency experience managing multiple client accounts.
Knowledge of conversion rate optimization (CRO) and landing page best practices.
Understanding of marketing mix modeling, incrementality or lift testing.
