Job description for Ads Specialist at PT MOELL INDONESIA SUKSES
Key Responsibilities
- Plan, set up, and optimize full-funnel campaigns (awareness, consideration, conversion) across TikTok Ads, Meta Ads, Google Ads, and other paid platforms.
- Manage TikTok Shop ads, especially GMV Max (Product and LIVE), including ROI target management, setup, and scaling.
- Handle daily campaign activation: build campaigns, ad sets, and ads from the latest creative assets.
- Manage budget allocation, pacing, and bidding across platforms and funnel stages to scale spend efficiently while maintaining performance.
- Continuously test creatives, audiences, bidding strategies, and campaign structures, and document the learnings.
- Analyze performance across the funnel (Spend, Frequency, CPM, CTR, CR, ROAS, ROI) and turn the data into clear recommendations.
- Build and maintain weekly and monthly performance reports and dashboards.
Qualifications
-Minimum 2 years of experience in Performance Marketing / Digital Advertising.
-Proven experience managing ad spend of at least IDR 800 million per month across all platforms.
-Hands-on experience with at least two major ad platforms (TikTok Ads, Meta Ads, Google Ads, Marketplace Ads).
-Understanding of full-funnel strategy: building demand through upper funnel and converting it through lower funnel.
-Strong understanding of scaling, budget allocation, and attribution.
-Proficient in data analysis and reporting (Excel/Google Sheets; Looker Studio or similar dashboard tools).
-Strong analytical thinking, attention to detail, and ability to work in a fast-paced, daily-activation environment.
-Experience with TikTok Shop GMV Max and marketplace-driven performance marketing (TikTok GMV Max, Shopee Ads, Meta CPAS).
-Experience in FMCG, beauty, or mom & baby categories is a plus.
