Job description for Ads Specialist at PT RAPS MAJU BERSAMA
Tugas & Tanggung Jawab :
- Mengelola end-to-end digital advertising campaign mulai dari setup, targeting, budgeting, monitoring hingga evaluasi.
- Menjalankan dan mengoptimalkan campaign melalui Meta Ads, Google Ads, TikTok Ads, dan platform relevan lainnya.
- Menganalisis performa campaign berdasarkan CTR, CPC, CPM, CPL, CPA, Conversion Rate, ROAS, dan ROI.
- Melakukan A/B Testing, retargeting, optimasi audience, creative, bidding, dan budget untuk meningkatkan performa campaign.
- Mengidentifikasi campaign yang perlu scale, optimize, maintain, atau pause berdasarkan data dan target bisnis.
- Menyusun performance report dan insight secara berkala serta memberikan rekomendasi improvement kepada atasan.
- Berkolaborasi dengan Creative, Content, Sales, Partnership, dan Operasional serta melakukan riset tren dan kompetitor untuk menemukan peluang pertumbuhan baru.
Kualifikasi : - Minimum D3/S1 in Marketing, Digital Marketing, Business, Management, Communication, Information Systems, or related field.
- Minimum 1–2 years of experience in Digital Advertising, Performance Marketing, Paid Media, or related roles.
- Hands-on experience with Meta Ads is required; experience with Google Ads and TikTok Ads is highly preferred.
- Strong understanding of CTR, CPC, CPM, CPL, CPA, ROAS, ROI, CAC, and Conversion Rate.
- Familiar with A/B Testing, Retargeting, Marketing Funnel, and Customer Journey.
- Familiar with GA4, Pixel, GTM, Conversion API, and UTM is a plus.
- Strong analytical thinking, problem solving, attention to detail, and result orientation.
- Comfortable working with data, targets, deadlines, and a fast-paced environment.
- Portfolio or proven campaign performance is highly preferred.
