Job description for Ads Specialist at COLORROSE
We’re Hiring: E-commerce Ads Specialist
Brand: Colorrose
Employment Type: Full-time
About Us
Colorrose is a fast-growing global beauty brand dedicated to creating expressive, high-quality makeup that inspires confidence and creativity. As we expand our global digital presence, we’re looking for a performance-driven E-commerce Ads Specialist to scale our online growth. Together, we grow with Colorrose.
Key Responsibilities
Paid Media Operations: Plan, setup, optimize, and scale multi-channel performance marketing campaigns, focusing on TikTok Ads (GMV MAX), Meta Ads (Facebook & Instagram), and CPAS (Collaborative Performance Advertising Solution).
Performance Tracking & ROAS Optimization: Monitor daily campaign KPIs (ROAS, CPA, CTR, Conversion Rate, GMV) to ensure advertising spending aligns with target revenue goals.
Creative Strategy: Partner with content creators and design teams to pitch, test, and iterate high-converting ad creatives tailored for the beauty audience.
Audience Targeting & Testing: Build and refine custom audiences, lookalikes, and retargeting funnels across marketplaces and direct-to-consumer channels.
Reporting & Insights: Analyze channel performance, produce regular performance reports, and deliver actionable insights for scaling.
Requirements & Qualifications
Experience: Minimum 2 years of hands-on experience in performance marketing and digital ad management within the beauty or personal care industry.
Technical Mastery: Proven track record running TikTok GMV MAX, Meta Ads, and CPAS campaigns. Familiarity with other ad platforms (Google Ads, Shopee Ads, Tokopedia Ads) is a plus.
Data-Driven Mindset: Strong analytical skills with deep knowledge of e-commerce metrics and creative performance indicators.
Ownership & Reliability: Strong sense of responsibility, attention to detail, and a proactive approach to troubleshooting performance drops.
Trend Awareness: Up to date with the latest beauty trends, viral viral video formats, and digital advertising policies.
